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Religiusitas sebagai Strategi Internal Public Relations untuk Meningkatkan Loyalitas Anggota Koperasi Syariah Rizky Estu Handayani; Nila Nur Azizah; Luhur Prasetiyo
Journal of Economics, Law, and Humanities Vol. 4 No. 2 (2025): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v4i2.5244

Abstract

Sharia-based Savings and Loan Cooperatives (KSPPS) face significant challenges in maintaining institutional sustainability, making internal public relations strategies essential for strengthening employee loyalty. This study aims to analyze the role of religiosity as an internal public relations strategy in fostering employee loyalty at KSPPS Tunas Arta Mandiri Syariah KC Magetan. This research employs a qualitative approach and a case study method in its field research. Primary data were collected through observation and in-depth interviews with leaders and employees at the research site, while secondary data were obtained from institutional documents. Data were gathered using participatory observation, semi-structured interviews, and documentation. The data analysis procedures consisted of data reduction, data display, and conclusion drawing. The findings reveal that religiosity, integrated into the organizational culture through routine activities such as Yasin recitation, sholawatan, morning prayers, daily evaluations, and social programs, positively influences employee motivation, internal communication quality, and sense of belonging. The application of the core values of tauhid, amanah, and manfaat as the foundation of the work culture further strengthens employees’ emotional attachment to the institution. This study concludes that consistently applied religiosity within internal public relations strategies not only enhances work quality but also serves as a key factor in building employee loyalty, thereby supporting the sustainability of KSPPS.
Implementation of Productive Zakat Through the Angkringan Cart Program and Its Contribution to Mustahik Welfare: A CIBEST Perspective Aditya Kristanto; Luhur Prasetiyo
Nidhomiya: Research Journal of Islamic Philanthropy and Disaster Vol. 5 No. 1 (2026): Islamic Philanthropy and Disaster
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/nidhomiya.v4i2.6578

Abstract

Introduction: Productive zakat serves as an important instrument for empowering mustahik and improving welfare through sustainable economic activities. This study examines the implementation of productive zakat distribution through the Angkringan Cart Program conducted by BAZNAS Ponorogo Regency and its contribution to improving mustahik welfare from the CIBEST perspective. Research Methods: A qualitative descriptive approach with a field research design was employed. Data were collected through interviews, observations, and documentation involving BAZNAS administrators and program beneficiaries. The data were analyzed through data reduction, data presentation, and conclusion drawing. Results: The findings show that the program is implemented through beneficiary selection, distribution of business facilities, monitoring, and mentoring. The program provides accessible business opportunities that support the economic empowerment of mustahik. Results indicate improvements in material welfare, reflected in beneficiaries’ ability to meet basic needs such as food, clothing, housing, education, and healthcare. Beneficiaries also maintained positive spiritual conditions through regular religious practices and social participation. Based on the CIBEST framework, beneficiaries experienced a gradual shift from the Material Poverty Quadrant toward the Welfare Quadrant. Conclusion: The study concludes that the Angkringan Cart Program contributes positively to improving both material and spiritual welfare among mustahik.