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All Journal Journey: Journal of English Language and Pedagogy
Ario Pamungkas
Universitas Esa Unggul
Education Languange, Linguistic, Communication & Media

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Semiotic Analysis Of The Lyrics Of The Song "Kupu-Kupu Malam" The Work Of Titiek Puspa: Ferdinand De Saussure's Theory Meiyanti Nurchaerani; Henry; Andy Halim; Alfian; Ario Pamungkas; Syahiid Hidayatullah Rizkyka Hartadhi
Journey: Journal of English Language and Pedagogy Vol. 8 No. 1 (2025): Journey: Journal of English Language and Pedagogy
Publisher : UIBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/journey.v8i1.1489

Abstract

This study examines the lyrics of the song "Kupu-Kupu Malam" by Titiek Puspa through the lens of Ferdinand de Saussure's semiotic theory. By analyzing the song’s lyrics as a system of signs composed of signifiers and signifieds, the research explores how meaning is constructed and how the song reflects the social realities of marginalized women, particularly those engaged in nighttime professions. Data was collected through textual transcription and close reading of the song lyrics.Through qualitative descriptive analysis, the study interprets symbolic elements such as "night butterfly," "smiling through tears," and "black blood" to uncover themes of gender inequality, societal judgment, and emotional duality. The analysis further incorporates paradigmatic and syntagmatic relationships within the lyrics to understand how their structure contributes to broader socio-cultural critiques. The findings reveal that "Kupu-Kupu Malam" not only portrays the complex lives of women stigmatized by society but also serves as a poignant commentary on the tension between personal identity and restrictive social norms. This study demonstrates the relevance of semiotic analysis in uncovering the layered meanings embedded in cultural texts, emphasizing empathy and critical reflection toward social issues that persist in both past and present contexts.
The Use of Arbitrary Signs in A-Mild Cigarette Advertising: A Ferdinand de Saussure Semiotic Study Meiyanti Nurchaerani; Ario Pamungkas; Alfian; Syahiid Hidayatullah Rizkyka Hartadhi
Journey: Journal of English Language and Pedagogy Vol. 8 No. 2 (2025): Journey: Journal of English Language and Pedagogy (on going)
Publisher : UIBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/journey.v8i2.2486

Abstract

This study examines the communication strategy used in the Sampoerna A-Mild cigarette advertisement “Solusi Lo, Masalah Buat Gue” within the context of Indonesia’s strict advertising regulations. Employing a qualitative descriptive approach and Ferdinand de Saussure’s semiotic framework, the research analyzes how visual and verbal signifiers such as urban heat, traffic congestion, and the motorcyclists’ actions are linked to signified meanings including frustration, pragmatism, and individual initiative. The findings show that these signs are intentionally connected through arbitrary associations that construct a narrative of resourcefulness and non-conformity. The slogan “Solusi Lo, Masalah Buat Gue” functions as the central linguistic element that unifies the advertisement’s sign system and contributes to an implied identity distinction between individuals who act creatively and those affected by such actions. The study highlights how the advertisement communicates brand identity indirectly, demonstrating how cigarette companies adapt meaning-making strategies to operate within regulatory constraints. These findings expand the understanding of semiotic mechanisms in regulated advertising and show how arbitrary sign-linking serves as a strategic tool for maintaining brand presence without explicit product depiction.
Co-Authors Alfian Andy Halim Henry Nurchaerani, Meiyanti Syahiid Hidayatullah Rizkyka Hartadhi Syahiid Hidayatullah Rizkyka Hartadhi