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All Journal ORAHUA : Jurnal Pengabdian Kepada Masyarakat JUMEBIN : Journal of Management, Economics, Business, and Investment
M. Syarif Rafinda
Universitas Islam Sumatera Utara, Medan, Indonesia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Soybean Agroindustry Development Strategy in Galang District, Deli Serdang Regency Susan Novrini; M. Syarif Rafinda
JUMEBIN : Journal of Management, Economics, Business, and Investment Vol. 1 No. 1 (2025): June 2025
Publisher : PT Katersi Minar Permata

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Abstract

Based on the results of the study, it shows that the development of agro-industry in the research area has strength and also has opportunities in the development of soybean agro-industry. For this reason, the strategy that must be implemented in such conditions is the SO (Strengths and Opportunity) strategy. From the results of the internal-external matrix obtained, there are several internal factors (Strengths and Weaknesses) and external factors (Opportunity and Threats) that affect the development of the soybean agroindustry, namely: Internal factors of strength (stengths) consist of : Use of advanced technology, Experience in agro-industrial processing, Increase in the number of production, Products produced have taste advantages, Wide product marketing, Products are recognized by the public, There is a variety of products and prices, Using trademarks, The quality of soybeans is very good, Abundant availability of raw materials. Internal factors of weaknesses consist of: Limited capital, Lack of professional personnel, Strategic processing location, Lack of industrial partnerships, No assistance from the government, Non-durable products, Less strategic processing locations, Processed products are perishable, Business is still on a small scale, Labor is still relatives/family. External factors of opportunity consist of: High prices of processed products, Government support to increase the availability of soybeans, Government attention to agro-industry businesses, Availability of large soybean land, Marketing is not too difficult, Knowing information from competitor products, Products are widely consumed, There is a network of cooperation between institutions, Being able to innovate in processing, Gaining the trust of consumers.
Pelatihan Desain Logo Untuk Branding Usaha Jasa Jahit Kebaya di Romiana Fashion Kartika Sari Lubis; M. Syarif Rafinda; Zuhri Arif; Suranta Bill Fatric Ginting; Yusriadi Yusriadi; Asnahwati Asnahwati
ORAHUA : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Januari
Publisher : Faatuatua Media Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70404/orahua.v2i02.139

Abstract

Romiana Fashion adalah usaha jasa jahit kebaya yang telah berkembang di Kota X namun masih menghadapi tantangan dalam membangun identitas visual yang kuat. Salah satu upaya yang dilakukan untuk memperkuat brand image usaha ini adalah melalui pelatihan desain logo yang dilaksanakan untuk pemilik usaha dan staf terkait. Pelatihan ini bertujuan untuk meningkatkan pemahaman dan keterampilan dalam membuat desain logo yang efektif, serta memaksimalkan potensi branding melalui elemen visual yang profesional. Metode yang digunakan adalah pendekatan teori dan praktik langsung menggunakan software desain grafis. Hasil pelatihan menunjukkan bahwa peserta mampu merancang logo yang sesuai dengan karakter usaha mereka, serta memiliki pemahaman yang lebih baik mengenai pentingnya branding untuk keberhasilan usaha. Pelatihan ini diharapkan dapat memberikan kontribusi signifikan terhadap perkembangan Romiana Fashion dalam meningkatkan daya saing di pasar.
Co-Authors Asnahwati Asnahwati Kartika Sari Lubis Suranta Bill Fatric Ginting Susan Novrini Yusriadi Yusriadi Zuhri Arif