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All Journal Jurnal Ekonomi dan Industri
Tatag Herbayu
Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PEMASARAN DIGITAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MAKANAN BEKU DI KOTA BEKASI Tatag Herbayu; Sekti Aryo Sumbodo
Jurnal Ekonomi dan Industri Vol 25 No 3 (2024): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v25i3.129

Abstract

The analyze the influence of digital marketing and product quality on Frozen Food purchasing decisions at Bekasi City. This research is included in the category of causal associative research using a quantitative approach. The population in this study were consumers who purchased Frozen Food in Bekasi City. The sampling technique used incidental sampling technique. The analytical method uses simultaneous and partially linear regression analysis. The results showed that in simultaneous or partially ways the digital marketing and product quality have a positive and significant on purchasing decisions at Bekasi City.
PENGARUH ARTIFICIAL INTELEGEN DAN TECHNOLOGY ACCEPTED MODEL TERHADAP KEPUTUSAN MEMBELI GENERASI MELLENIAL DI KODYA JAKARTA TIMUR Tatag Herbayu
Jurnal Ekonomi dan Industri Vol 23 No 2 (2022): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v23i2.532

Abstract

This study aims to determine the effect of artificial intelligence and technology acceptance model on the decision to buy products by millennial generation. Researchers used descriptive quantitative research methods in this study. The results obtained based on a questionnaire distributed online. Artificial intelligence and technology acceptance model,respectively a positive and significant effect, on the decision to buy products by the current millennial generation. While both artificial intelligence and technology acceptance model also influence together based on the results of data processing. So it can be concluded that artificial intelligence and technology acceptance model each have a positive and significant influence on the decision making process to buy products made by millennial generation.
GAYA KEPEMIMPINAN DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN SEKOLAH TINGGI PERIKANAN JAKARTA Alvia Imritum Sanika; Tatag Herbayu
Jurnal Ekonomi dan Industri Vol 23 No 3 (2022): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v23i3.539

Abstract

This study aims to determine whether there is influence between leadership and communication styles on employee performance at the Jakarta Fisheries College. This type of research is Explanatory Research with a quantitative approach. The population in this study were all permanent employees, namely ASN at the Jakarta. The result analysis there is influence between style leadership and communication on employee performance partially. Leadership style and communication simultaneously and significantly influence employee.
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DAGING SAPI BEKU DAN SEGAR (Studi Pada Pelanggan PT. Anzindo Gratia International) Tatag Herbayu
Jurnal Ekonomi dan Industri Vol 20 No 1 (2019): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v20i1.623

Abstract

This study aims to obtain factual and conceptual information about the effect of Product Quality and Service Quality on Customers of PT. Anzindo Gratia International. Questions is structured using a Likert Scale. Samples taken were 40 respondents. The sampling test technique uses the census method and data collection techniques including validity test, reliability test, classic assumption test and multiple linear regression test and hypothesis test. The results of the study, variable product quality and service quality have an influence on simultaneously, the two predictor variables have a fluctuating linear effect on customer satisfaction with a good level of significance. From the hypothesis test known that F count > F table, this shows that the variables Product Quality and Service Quality together have a significant effect on customer satisfaction. Likewise, the variables of product quality and service quality partially contribute significantly to customer satisfaction. From the partial hypothesis testing of each variable namely product quality and service quality it is known that t count > t table, from this shows that the variables Product Quality and Service Quality partially have a significant effect on changes in the value on customer satisfaction at PT. Anzindo Gratia International.
Co-Authors Alvia Imritum Sanika Sekti Aryo Sumbodo