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All Journal Jurnal Ekonomi dan Industri
Hilma Farhani
Program Studi Manajemen FE Universitas Islam Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PROMOSI, PENILAIAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE PADA MAHASISWA DI JAKARTA Ratih Ayu Sekarini; Lisa Putri Khairani; Wiwin; Hilma Farhani
Jurnal Ekonomi dan Industri Vol 24 No 3 (2023): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v24i3.140

Abstract

The development of industry and technology is currently very advanced andindirectly encourages the emergence of various start-ups in Indonesia by seeing theincreasing needs of the community. This study aims to determine the analysis of promotion,and product assessment of purchasing decisions in the shopee marketplace for students inJakarta. With a sample size of 250 people. Sampling in this study using non-probabilitysampling with purposive sampling technique. For data processing is done with the PLS(partial Least Square) analysis technique with the help of smartPLS 4.0. Based on testing,the data results show that promotion and product assessment have a positive and significanteffect on purchasing decisions at the Shopee marketplace in Jakarta.
Co-Authors Lisa Putri Khairani Ratih Ayu Sekarini Wiwin