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All Journal Jurnal Ekonomi dan Industri
Agung Rizky Kautsar
Prodi Manajemen Fakultas Ekonomi, Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PEMASARAN DIGITAL DAN CITRA MEREK TERHADAP MINAT BELI MAHASISWA UNIVERSITAS KRISNADWIPAYANA DI TOKOPEDIA Agung Rizky Kautsar; Iwan Kurniawan Subagja
Jurnal Ekonomi dan Industri Vol 25 No 1 (2024): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v25i1.214

Abstract

This research aims to find out whether influence between digital marketing and brand image on purchase interest. This research was conducted on economics Students faculty of 2019. The research sample and the sampling technique used purposive sampling. Data analysis uses multiple linear regression. The results of the analysis show that digital marketing influences purchasing interest and has a significant relationship, the brand image variable has a significant influence on purchasing interest. Digital marketing and brand image variables have a significant influence on purchasing interest.
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