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All Journal Jurnal Ekonomi dan Industri Jurnal Manajemen Bisnis Krisnadwipayana
Erik Wardhana
Program Studi Manajemen FE Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH NILAI UTILITARIAN,NILAI HEDONIS, PENGALAMAN PELANGGAN, KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN SONNY VAIO Erik Wardhana
Jurnal Ekonomi dan Industri Vol 20 No 2 (2019): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v20i2.639

Abstract

The background of this research was examined the influences of trust and affect on increasing likelihood to purchase luxury brands. The objectives of this research was analyzed the effect of utilitarian value on brand loyalty, the effect to hedonic value on brand loyalty, the effect of customer experience on brand loyalty, the effect of brand trust on brand loyalty. A sampling with purposive sampling techniques of fourty four customer of Sony Vaio as the respondents provided the data that were analyzed for this study. Using a sub-set of the sample consisting of fourty four customer of Sony Vaio was used to test four hypothesized relationships in the model. The result of this research conclude that the effect of positively and significantly utilitarian value, hedonic value, customer experience, brand trust toward brand loyalty on Sony vaio consumer.
PENGARUH KEPUASAN KERJA TERHADAP PEMBERDAYAAN MELALUI PENGALAMAN KERJA PERUSAHAAN TELEKOMUNIKASI Erik Wardhana
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8 No 1 (2020): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

The background of this research examines the effects of job satisfaction and work experience on employee-desire for empowerment. The objectives of this research was analyzed the effect of job satisfaction on empowerment, the effect of job satisfaction on work experience, the effect of work experience on empowerment. A sampling with purposive sampling techniques of two hundred Employee’s in Telecommunication company as the respondents provided the data that were analyzed for this study. Using a sub-set of the sample consisting of was used to test three hypothesized relationships in the model. Data analysis in this research was used Structural Equation Model (SEM) to test the independent variables influence the dependent variable. The findings help to explain failures in organizational efforts to empower workers by demonstrating the critical role of job satisfaction and work experience behaviors in heightening employee-desire for empowerment.
ANALISA PENGARUH IKLIM ORGANISASI DAN KOMPETENSI TERHADAP KINERJA PEGAWAI PT HUTAMA KARYA Erik Wardhana
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5 No 1 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This study entitled "Analysis of Effect of Climate Organization and Competence Againt Employee PT. Hutama Karya ". The purpose of this study was to obtain information on the relationship between the free variable that organizational climate (X1) and competence (X2) with the dependent variable is employee performance (Y), either partially or simultaneously, This study used survey research methods with the correlational approach and predictive, which aims for the relationship and influence between independent and dependent variables. The sampling technique can be done randomly (simple random sampling) of 852 employees, which is considered to resprentatif is 89 people. And to solve problems, to analyze and examine the relationship and influence between the independent variables on the dependent variable used models kausalistik through regression analysis with SPSS 14.0
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