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All Journal Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Jurnal Pengabdian Masyarakat Multidisiplin
Sugih Prakoso
Universitas Linggabuana PGRI Sukabumi
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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PENGARUH PROMOSI ONLINE DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI KONSUMEN PADA E-COMMERCE SHOPEE Sugih Prakoso; Tuti Setiatin
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): april
Publisher : PT. ABIG RIZKY PUBLISHER

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This study aims to analyze the influence of Online Promotion and Consumer Trust on Consumer Purchase Interest in e-commerce shopee. The approach used in this study is a quantitative method. The population of this study were students of Linggabuana University PGRI Sukabumi, with a sample of 100 respondents. The data collected were primary data through the distribution of questionnaires to respondents. Data analysis techniques used include instrument validity and reliability tests, as well as analysis prerequisite tests that include normality, multicollinearity, heteroscedasticity, and linearity tests. Data analysis was continued using multiple linear regression. The independent variables in this study are Online Promotion and Consumer Trust, while the dependent variable is Consumer Purchase Interest. The multiple linear regression model obtained produces the equation Y = 6.611 + 0.312 X1 + 0.714 X2, with a constant of 6.611, an Online Promotion coefficient (X1) of 0.312, and a consumer trust coefficient (X2) of 0.174. Based on the t-test, online promotion (X1) shows a partial influence on consumer purchasing interest with a significance value of 0.000 (<0.05). Likewise, consumer trust (X2) has a partial influence with a significance value of 0.01 (<0.05). Simultaneously, Online Promotion and Consumer Trust have a positive and significant influence on Consumer Purchasing Interest. This is proven through the F test in the ANOVA analysis, where the F-count value of 103.695 is greater than the F-table of 3.09, with a significance level of 0.001 (<0.05).
Peran Disiplin dan Motivasi Kerja terhadap Peningkatan Kinerja Pegawai PUPR Sukabumi Sugih Prakoso; Rema Mulyani; Eja Eja
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 2 (2025): Oktober
Publisher : PT. ABIG RIZKY PUBLISHER

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The research method used is an associative study with a quantitative approach. The main objective of this research is to determine the effect of work discipline and work motivation on employee performance at the Department of Public Works and Spatial Planning in Sukabumi City. With a total population of 200 people, the sample of this study consisted of 67 respondents determined using the Slovin formula. The research data were collected using a Likert scale questionnaire to measure the variables of work discipline, work motivation, and employee performance. The results of the study indicate that work discipline has a positive and significant partial effect on employee performance, with a t-value of 2,480 > t- table 1,997 and a significance level of 0,000 < 0,05. Work motivation also has a positive and significant effect on employee performance, as shown by a t-value of 5,999 > t-table 1,997 and a significance level of 0,000 < 0,05. Simultaneously, both variables have a significant effect on employee performance, with an F-value of 54,676 > F-table 3,14 and a significance level of 0,000 < 0,05. The Adjusted R2 value of 0,619 indicates that 61,9% of the variance in employee performance is influenced by these two variables. These findings highlight the importance of work discipline and work motivation as key factors in improving employee performance.
PENYULUHAN DIGITAL MARKETING DAN PENGELOLAAN KEUANGAN SEDERHANA UNTUK UMKM DI DESA CIKURUTUG KECAMATAN CIREUNGHAS Sugih Prakoso
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 1 (2025): Mei
Publisher : PT. ABIG RIZKY PUBLISHER

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Cikurutug Village shows quite a large potential, especially for domestic companies that have not been fully optimized in their management practices. This situation arises from the relatively limited education of the community, because most of the residents in Cikurutug Village work as laborers, farmers, and some people operate home-based businesses, including bamboo crafts, snack production, and brown sugar farmers. In their efforts to increase productivity, the residents of Cikurutug Village currently lack knowledge related to digital-based sales. Therefore, the purpose of this community service initiative is to provide counseling on digital marketing for MSMEs in Cikurutug Village. The methods used in this training activity are lecture and discussion methods. The lecture method is used to explain topics related to simple financial management and digital marketing strategies. Furthermore, discussions are held to enrich the discourse on the material presented, including individual questions and representative questions from the participants. The results of the counseling initiative showed a very high level of enthusiasm from the participants, who were involved in home-based entrepreneurship in Cikurutug Village. This enthusiasm was proven by the many questions asked by participants regarding the procedure for creating an account on the market place platform, where the facilitator tried to respond and provide a comprehensive explanation of the topic raised.
PENGUATAN KOMPETENSI DIGITAL MARKETING MELALUI PEMANFAATAN MARKETPLACE PADA SISWA SMK PENGUJI KOTA SUKABUMI Sugih Prakoso; Sandi Setiadi
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 2 (2025): November
Publisher : PT. ABIG RIZKY PUBLISHER

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The rapid development of digital technology requires the enhancement of human resource competencies, particularly in the field of digital marketing. Vocational high school (SMK) students, as prospective workers and young entrepreneurs, need to be equipped with digital marketing skills that are relevant to the demands of the business and industrial sectors. However, students’ understanding and skills in utilizing marketplaces as a medium for developing online businesses remain limited. This community service activity aims to strengthen digital marketing competencies through the utilization of marketplaces among students of SMK Penguji, Sukabumi City. The implementation method consisted of preparation, training, mentoring, and evaluation stages using a participatory and practical approach. The results showed an improvement in students’ knowledge and skills in managing marketplace accounts, creating promotional content, and applying basic digital marketing strategies. In addition, the activity increased students’ motivation, self-confidence, and entrepreneurial spirit. Therefore, this program is considered effective in enhancing vocational students’ readiness to enter the workforce and develop independent online businesses.
Co-Authors Eja Eja Rema Mulyani Sandi Setiadi Tuti Setiatin