Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Abdimas Dedikasi Kesatuan
Henry Sumurung Octavian
Institut Bisnis dan Informatika Kesatuan
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Development of Digital-Based Service Marketing Management: A Conceptual Framework Henry Sumurung Octavian; Febry Lodwyk Rihe Riwoe; Hageem Che-Ni
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3013

Abstract

The rapid advancement of digital technologies has transformed service marketing, requiring businesses to adopt innovative, data-driven strategies to enhance customer engagement and competitive advantage. This study proposes a conceptual framework for digital-based service marketing management, integrating insights from existing literature on customer-centric digital strategies, AI-driven marketing approaches, multi-channel integration, and data-driven decision-making. The research explores key success factors, including digital infrastructure, evolving consumer expectations, and ethical considerations in the implementation of digital marketing strategies. Using a conceptual research design, this study conducts a systematic literature review of scholarly articles, books, and industry reports to synthesize key theories and models, such as SERVQUAL and the Technology Acceptance Model (TAM). A proposed framework is introduced to illustrate the relationships between digital marketing strategies, customer engagement, and business performance. The findings contribute to academic research by expanding service marketing literature and offer practical implications for businesses navigating digital transformation.While this study provides theoretical insights, it is limited by the lack of empirical validation. Future research should focus on testing the proposed framework across different service industries and examining emerging digital trends, such as metaverse marketing, blockchain, and AI-driven hyper-personalization. By addressing these areas, researchers and practitioners can develop more effective, ethical, and customer-centric digital service marketing strategies in an increasingly dynamic business environment. Keywords: Digital Service Marketing, AI, Big Data, Customer Engagement, Digital Transformation, Conceptual Framework
Pelatihan Dan Pendampingan Meningkatan Kualitas SDM Dan Pendapatan UMKM Kota Bogor Henry Sumurung Octavian; Yayuk Nurjanah; Heri Sastra; Jan Horas Veryady Purba
Jurnal Abdimas Dedikasi Kesatuan Vol. 4 No. 1 (2023): JADKES Edisi Januari 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v4i1.1811

Abstract

What is really felt about micro businesses in the development of the Indonesian economy is the absorption of labor, increasing income and social welfare. Apart from these advantages, of course there are weaknesses that must be considered, several weaknesses of micro businesses are inhibiting factors for the development of MSME businesses, including the quality of human resources. Improving the quality of human resources through various means needs to be improved, such as training and education needed to increase the competitiveness of micro businesses towards larger and more advanced business scales in the future, with better management, using safe materials and contributing to creating a healthy business environment. Types of training such as management training, entrepreneurship, as well as processing their industrial waste better and more professionally, so that they are expected to be able to make quality and healthy products. The purpose of this assistance and training is to determine the effect of training on income. The training and mentoring method is by collecting data using questionnaires, interviews and presentations. The results of this mentoring are that mentoring and training really help significantly with income, training and mentoring have a positive contribution to increasing income. If the quality of human resources improves through training and mentoring activities, then business income will increase.   Keywords: quality of human resources, training, and income.
Co-Authors Febry Lodwyk Rihe Riwoe Hageem Che-Ni Heri Sastra Jan Horas Veryady Purba Yayuk Nurjanah