Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Jurnal Ilmiah Manajemen Kesatuan Journal of Economics, Entrepreneurship, Management Business and Accounting
Safrida Safrida
Institut Ilmu Sosial dan Bisnis Andi Sapada, Indonesia
Economics, Econometrics & Finance Social Sciences

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The Relationship between Pricing and Brand Strategy with Customer Satisfaction Levels Pandi Putra; Basri Modding; Bakhtiar Tijjang; Nurfadhilah Nurfadhilah; Safrida Safrida
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3276

Abstract

The telecommunications industry in Indonesia faces intense competition, prompting companies like Telkomsel to optimize pricing and brand strategies to enhance customer satisfaction. This study examines the influence of price and brand equity on customer satisfaction among Telkomsel’s 5G service users at the PT. Telkomsel Branch in Pinrang Regency. Employing a quantitative descriptive approach, data were collected from 45 respondents through incidental sampling using observation, interviews, questionnaires, documentation, and literature reviews. Multiple linear regression analysis was conducted using SPSS 26. The findings reveal that price significantly affects customer satisfaction (t = 2.649, p = 0.011 < 0.05), indicating that competitive pricing enhances perceived value. Brand equity also has a significant impact (t = 7.665, p = 0.000 < 0.05), with its stronger influence (beta = 0.707) highlighting the role of brand reputation in driving satisfaction. Together, price and brand equity explain 72.5% of satisfaction variance (F = 55.358, p = 0.000 < 0.05). The study concludes that Telkomsel should maintain competitive pricing and strengthen brand equity through enhanced network reliability and marketing to sustain customer loyalty in Pinrang Regency’s competitive market. These insights provide strategic recommendations for optimizing 5G service offerings.
Employee Performance Determinant Model: Organizational Culture, Career Development and Competence through Employee Loyalty Arfandy Dinsar; Safrida Safrida; Irawati Nur; Siti Sarah Alyasa Gan
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1316

Abstract

Purpose – This study examines the role of employee loyalty in mediating the influence of organizational culture, career development, and competence on employee performance in a public service organization. The research is motivated by inconsistencies in prior findings and the need for an integrated human resource management model within PT. PLN (Persero) South Sulawesi, where performance issues are linked to cultural, developmental, and competency-related challenges. Design/methodology/approach – This research employs a quantitative approach with a correlational design. Data were collected from 92 employees of PT. PLN (Persero) South Sulawesi using purposive sampling. Data analysis was conducted using Structural Equation Modelling (SEM) with AMOS to examine both direct and indirect relationships among variables, including the mediating role of employee loyalty. Finding/Results – The results show that organizational culture, career development, and competence have positive and significant effects on employee loyalty and performance. Employee loyalty also significantly influences performance and acts as a partial mediating variable. The findings indicate that the indirect effects through loyalty strengthen the overall impact of organizational factors on employee performance. Originality/Value – This study offers an integrated structural model that highlights employee loyalty as a key mediating variable in explaining employee performance. The findings emphasize that improving performance requires a holistic approach combining organizational culture, career development, and competence. Practically, this research provides evidence-based recommendations for strengthening human resource management strategies in public sector organizations, particularly in enhancing sustainable employee performance.
Co-Authors Arfandy Dinsar Bakhtiar Tijjang Basri Modding Irawati Nur Nurfadhilah Nurfadhilah Pandi Putra Siti Sarah Alyasa Gan