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All Journal Jurnal Ilmiah Manajemen Kesatuan Fundamental and Applied Management Journal
Fatchur Rohman
Universitas Brawijaya, Indonesia
Economics, Econometrics & Finance Social Sciences

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Impact of Live Streaming Quality on Impulsive Buying Behavior: Mediating Effect of Shopper Motivation Farah Salsabila; Fatchur Rohman; Raditha Dwi Vata Hapsari Hapsari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3424

Abstract

This study focuses on the influence of live streaming quality on impulsive buying behavior, considering the mediating role of hedonic motivation and utilitarianism among Generation Z consumers in Malang City. This study responds to the phenomenon of declining online purchases that is directly proportional to the decline in impulsive buying, even though most e-commerce consumers access and make purchases through live streaming features. A quantitative approach and SEM-PLS analysis on 170 respondents found that live streaming quality significantly influences impulsive buying, both directly and through motivational mediation. The test results indicate that both hedonic and utilitarian motivations mediate the relationship between external factors (live streaming quality) and impulsive buying. This study utilizes the Self-Determination Theory (SDT) framework to explain how intrinsic and extrinsic motivations influence consumer behavior. The resulting model demonstrates strong predictive power with an R² value of 76.2%, indicating the factors' relevance of the factors to impulsive purchasing behavior in live streaming-based e-commerce.
How Brand Image Drives Repurchase Intention: The Mediating Roles of Brand Trust and Perceived Value in the Coffee Retail Industry Arif Adi Nugroho; Fatchur Rohman; Kusuma Ratnawati
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i3.1139

Abstract

This study examines how brand image influences repurchase intention by investigating the parallel mediating roles of brand trust and perceived value in the coffee retail industry. Grounded in the Stimulus Organism Response framework, this research explains how consumers internal evaluations translate brand related perceptions into future purchasing behavior. A quantitative explanatory approach was employed using a cross sectional survey involving 201 consumers of a coffee retail brand. Data were collected through an online questionnaire and analyzed using partial least squares structural equation modeling with SmartPLS 3. The results indicate that brand image has a positive and significant relationship with brand trust, perceived value, and repurchase intention. Furthermore, brand trust and perceived value significantly enhance repurchase intention, demonstrating their important roles as psychological mechanisms in consumer decision making. The mediation analysis confirms that both brand trust and perceived value partially mediate the relationship between brand image and repurchase intention, indicating that favorable brand perceptions influence consumer retention both directly and through strengthened internal evaluations. The model explains a substantial proportion of variance in repurchase intention, highlighting the importance of brand related factors in predicting consumer behavioral intentions. This study contributes to consumer behavior literature by clarifying the complementary roles of trust and perceived value in transforming brand image into sustainable repurchase behavior. The findings suggest that coffee retail businesses should strengthen brand identity, develop consumer trust, and enhance perceived value through consistent service experiences and meaningful customer interactions.
Co-Authors Arif Adi Nugroho Farah Salsabila Kusuma Ratnawati Raditha Dwi Vata Hapsari Hapsari