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All Journal Jurnal Ilmiah Manajemen Kesatuan
Awaludin
Universitas Tjut Nyak Dhien, Indonesia
Economics, Econometrics & Finance Social Sciences

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Visionary Leadership Boosting Innovation and Digital Transformation in Technology-Based MSMEs Awaludin; Nuzuliati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3776

Abstract

This study aims to analyze the relationship between visionary leadership and the level of innovation in technology-based MSMEs in Medan City. The approach used is quantitative with a correlational descriptive design. The research sample consisted of 93 MSME actors who were selected using stratified random sampling techniques. The data collection instrument is a closed questionnaire with a Likert scale, which has been tested for validity and reliability. The results of the analysis show that visionary leadership is in the high category, while the level of innovation of MSMEs is in the medium to high category. The Pearson correlation test yielded a value of r = 0.671 which showed a strong and positive relationship between the two variables. The t-test showed that the relationship was statistically significant (t-count = 8.63 > t-table = 1.99). These findings confirm that visionary leadership plays an important role in driving the adoption of innovation in the MSME sector, especially in the use of digital technology. Thus, strengthening the capacity of visionary leadership is a key strategy to increase the competitiveness and sustainability of MSMEs in the era of digital transformation.
The Role of Entrepreneurial Leadership in MSME Digital Business Development Awaludin; Amirudin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4325

Abstract

Micro, small, and medium enterprises in Medan City face challenges in adopting digital technologies due to limited digital literacy and infrastructure, yet entrepreneurial leadership offers a pathway to overcome these barriers. This study aims to examine the characteristics, challenges, and strategies faced by MSMEs, as well as to analyze the impact of entrepreneurial leadership on digital business development in the digital economy era. Using a descriptive qualitative approach, the research involves in-depth interviews, participatory observations, and documentation with 10 enterprise owners in Medan who have adopted digital tools for at least three years. The findings reveal that proactive, innovative, and adaptive leadership enables these enterprises to use platforms like social media and e-commerce, enhancing market reach and transaction efficiency. However, inconsistent revenue growth highlights the need for sustained content strategies and advanced training, with only half of the enterprises reporting steady turnover increases. Challenges include low digital literacy, unstable internet, and limited human resources. Government and community support, through training and digital networks, strengthens these efforts. The study concludes that entrepreneurial leadership is vital for digital transformation, but success requires ongoing training and collaboration with stakeholders to build a robust digital ecosystem for enterprises in Medan.
Co-Authors Amirudin Nuzuliati