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All Journal Jurnal Ilmiah Manajemen Kesatuan
Neneng Nurbaeti Amien
Universitas Muhammadiyah Bandung, Indonesia
Economics, Econometrics & Finance Social Sciences

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Innovative Livelihood Restoration Program: Integrating Skills Development, Microfinance, and Local Market Opportunities Neneng Nurbaeti Amien; N. Neni Triana; Imran Karo Karo
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.5178

Abstract

Livelihood restoration efforts in post-crisis contexts often rely on fragmented approaches, focusing separately on skills development, microfinance, or market access, which limits their effectiveness in achieving sustainable recovery. Despite their potential, there is still a lack of integrated models that examine how these components interact to strengthen long-term economic resilience among vulnerable populations. This study examines the integration of skills development, microfinance, and local market access as a comprehensive approach to livelihood restoration in post-crisis settings. Using a qualitative methodology, specifically a literature review, the study explores the role of these three components in fostering sustainable economic recovery. The data analysis indicates that when combined, these elements lead to a significant improvement in income generation, business growth, and employment outcomes. However, challenges such as market fragmentation, lack of coordination, digital adoption, and external socio-political factors are identified as barriers to success. The findings confirm that an integrated approach, which aligns skills development, microfinance, and market access, yields better results than individual interventions. The study emphasizes the need for context-specific, coordinated efforts to overcome barriers and ensure the long-term sustainability of livelihood restoration programs.
Influencer Marketing Impact on Consumer Trust in Cross-Border E-Commerce Transactions Scherly Hansopaheluwakan; Arif Budiarto; Ida Nuryana; Neneng Nurbaeti Amien; Fitria Virgantari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3992

Abstract

This study explores how influencer marketing influences consumer trust in cross-border e-commerce, an emerging focus in digital marketing. Using a qualitative approach through literature review and library research, it investigates the connection between influencer marketing and consumer behaviour in international markets. The primary focus is on how influencer credibility, engagement, and cultural adaptation influence consumer trust when purchasing from international brands. The review reveals that influencer marketing plays a critical role in reducing perceived risks in cross-border transactions by providing social proof and authenticity, particularly when influencers align their content with local cultural norms. The findings indicate that both macro and micro-influencers play an important role, though their effectiveness depends on the target market and campaign objectives. Micro-influencers tend to perform better in niche markets because of their strong engagement and authenticity, while macro-influencers offer wider reach and authority, making them valuable for large-scale cross-border campaigns. This highlights the need to select appropriate influencers and tailor strategies to cultural contexts for successful international marketing efforts.
Co-Authors Arif Budiarto Fitria Virgantari Ida Nuryana Imran Karo Karo N. Neni Triana Scherly Hansopaheluwakan