Linda Karlina Sari
Institut Pertanian Bogor, Indonesia

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The Effectiveness of Claim Queue Services and Participant Reception on the Onsite Queue System Arfandi Nur; Popong Nurhayati; Linda Karlina Sari
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.4941

Abstract

The study specifically seeks to identify factors influencing participant acceptance, analyze the service load of the manual queuing system, and provide recommendations for effective claim service load management. A mixed-methods approach was used, combining quantitative surveys and qualitative in-depth interviews. Data were analyzed using the Technology Acceptance Model (TAM), Structural Equation Modeling–Partial Least Squares (SEM-PLS), and the Multiple Channel Queuing System framework. Results show that social influence does not significantly affect perceived usefulness, but has a significant effect on perceived ease of use. Furthermore, perceived ease of use significantly influences perceived usefulness and behavioral intention, while perceived usefulness does not significantly affect behavioral intention. Behavioral intention, in turn, has a significant effect on actual system use. While participants generally demonstrate high digital literacy, formal organizational communication channels remain underutilized. Analysis of the manual queuing system also indicates that service waiting times have not met established performance targets. This study provides an integrated analysis combining TAM, SEM-PLS, and Multiple Channel Queuing System modeling to evaluate public service performance. Findings offer strategic recommendations to optimize queue management and enhance service efficiency across branches.
The Effect of Attribution, Brand Image, Price Perception, Social Value, and Quality Perception on Buying Decisions Irma Tuti Handayani; Popong Nurhayati; Linda Karlina Sari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4034

Abstract

Indonesia holds strong potential in the global modest fashion market; however, local brands still face challenges due to the dominance of imported products, stronger international brand reputations, and the rapid shift toward e-commerce. This study examines consumer perceptions and determinants of purchase decisions for local modest fashion products in Indonesia. Using SEM-PLS with data from 190 female respondents aged above 18 in the Jabodetabek area who purchased modest fashion in the past six months, results show that quality perception and attribution significantly affect purchase decisions, while price perception and social value do not. Brand image, although correlated with other variables, was not statistically significant in the final model. Findings reveal that consumers are predominantly young, digitally active, and prioritize authenticity, aesthetics, and self-expression. Practically, local brands should leverage emotional and symbolic values through digital storytelling, culturally grounded branding, and value-based differentiation to strengthen competitiveness. Strategically, focusing on digital marketing, social media engagement, and authentic brand narratives can enhance consumer loyalty and sustainability in Indonesia’s modest fashion industry.