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All Journal Jurnal Ilmiah Manajemen Kesatuan
Asep Taryana
Institut Pertanian Bogor, Indonesia
Economics, Econometrics & Finance Social Sciences

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Utilization of Innovation and Business Diversification by Village-Owned Enterprises in Indonesia Roby Syaiful Ubed; Mohamad Syamsul Maarif; Marimin Marimin; Asep Taryana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4133

Abstract

Village-Owned Enterprises in Indonesia face challenges in increasing the resilience, competitiveness, and empowerment of rural communities. Therefore, business diversification is an important strategy to support inclusive development. This study examines the utilization of business diversification techniques by village-owned enterprises in Indonesia to improve resilience, competitiveness, and empower rural communities. Employing a grounded theory methodology, data were gathered via comprehensive interviews and focus group discussions with principal stakeholders of village-owned enterprises. The coding method, which included open, axial, and selective coding with NVivo 12, produced a theoretical framework elucidating the determinants, strategies, and consequences of village-owned enterprises diversification. The results indicate that effective diversification is influenced by four interconnected factors: innovation, collaborative governance, digital transformation, and community participation. Janti Jaya village-owned enterprises had substantial growth via agrotourism, e-ticketing, Micro, Small, and Medium Enterprises facilitation, and Corporate Social Responsibility collaborations, generating IDR 4 billion in revenue during the first semester of 2023 and receiving acknowledgment as one of the Top 15 “Desa Brilian.” Karunia Sejahtera VOE utilized Umbul Ngrundul’s tourism and digital services to strengthen sustainability, while the study extends grounded theory and offers policy insights on innovation, governance, and collaboration for inclusive rural development.
Strategic Business Diversification and Competitive Positioning in Railway Infrastructure Maintenance Akhmad Yani Qorry; Arif Imam Suroso; Asep Taryana
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4642

Abstract

The growth of the national railway industry, the expansion of rail networks, and the increasing safety standards have driven the need for more modern, integrated, and sustainable railway infrastructure maintenance services. These conditions create opportunities to diversify into the railway infrastructure maintenance business. This study aims to formulate appropriate strategies for the company to enter the industry competitively. The research uses a descriptive qualitative approach supported by quantitative analysis. This research integrates the PESTLE framework, Porter’s five forces, VRIO, SWOT–TOWS, and the quantitative strategic planning matrix. Data were collected through expert interviews, questionnaires, and document analysis. The results show that the track maintenance industry has high entry barriers, significant dependence on OEMs, strong buyer power, and complex technological and certification requirements. However, opportunities emerge through long-term Public-Private Partnership (PPP) contracts, urban/HSR projects, maintenance digitalization, and technical specialization in track and slab-track segments. The priority strategies derived include forming OEM alliances, strengthening equipment capacity, establishing an internal certification academy, and adopting predictive maintenance to improve tender scores and SLA performance. These findings provide strategic direction to expand its portfolio and strengthen competitiveness in the railway maintenance sector.
Co-Authors Akhmad Yani Qorry Arif Imam Suroso M. Syamsul Maarif Marimin Marimin Roby Syaiful Ubed