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All Journal Jurnal Ilmiah Manajemen Kesatuan Edunity: Kajian Ilmu Sosial dan Pendidikan Jurnal Pengabdian Masyarakat Bhinneka Jurnal Pengabdian Masyarakat Bangsa
Sri Murtiasih
Universitas Gunadarma, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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 1 
Determinants of Investment Decisions in the Capital Market Among Generation Z Sri Murtiasih; Zoya Mayra Fathia
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 4 No. 9 (2025): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v4i9.437

Abstract

This study was conducted to analyze the factors influencing investment decisions, namely: the phenomenon of fear of missing out, social media influencers, financial literacy, and risk tolerance on Generation Z’s investment decisions in the capital market, as well as to identify the dominant variable affecting Generation Z’s investment decisions in the capital market. The study used a quantitative method with primary data collected through the distribution of questionnaires to 150 respondents, all of whom were Generation Z individuals who had previously invested in the capital market. The sampling technique employed was non-probability sampling using purposive sampling. Data were analyzed using the PLS-SEM method with the help of SmartPLS software. The results show that fear of missing out, financial literacy, and risk tolerance have a positive and significant influence on Generation Z’s investment decisions, whereas social media influencers do not have a significant effect on Generation Z’s investment decisions in the capital market. Financial literacy is the dominant variable influencing Generation Z’s investment decisions in the capital market.
Merancang Kampanye Pemasaran Terpadu di Era Digital untuk Memperkuat Jiwa Kewirausahaan Siswa Menengah Kejuruan Septi Mariani Tis'a Ramadhani; Budi Utami; Christera Kuswahyu Indira; Sri Hermawati; Irfan Ardiansyah; Anisah Anisah; Lies Handrijaningsih; R Hernama; Martani Martani; Iman Murtono Soenhadji; Sri Kurniasih Agustin; Handayani Handayani; Sri Murtiasih; Susi Suhendra; Ely Sapto Utomo; Endika Perdana; Sariyati Sariyati
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 4 (2026): Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i4.1342

Abstract

Program pengabdian masyarakat ini bertujuan untuk memberikan pengetahuan dan keterampilan kepada siswa dalam strategi pemasaran digital melalui media sosial di SMK Yadika 13 Tambun. Program ini dilaksanakan oleh tim dosen dari Program Studi Manajemen di Fakultas Ekonomi, Universitas Gunadarma, menggunakan metode yang meliputi pelatihan dan bimbingan. Peserta diajarkan konsep dasar pemasaran digital dan cara menggunakan media sosial untuk bisnis. Langkah-langkah yang diambil meliputi penyajian materi pemasaran produk, memberikan panduan tentang implementasi pemasaran online, dan mengevaluasi pelatihan. Pelatihan ini diikuti oleh 28 siswa, yang menunjukkan antusiasme yang tinggi dan aktif berpartisipasi dalam diskusi dan kegiatan praktis. Hasil menunjukkan bahwa peserta memiliki pemahaman yang lebih baik tentang pemasaran digital dan mampu menerapkan pengetahuan ini dalam konteks bisnis. Dengan menggunakan platform media sosial seperti Instagram dan Facebook, peserta mempelajari strategi yang membantu menjangkau pasar yang lebih luas dengan harga yang lebih hemat biaya.
The Effect of Social Media Marketing and Online Advertising on Purchase Decisions through Brand Trust Sri Murtiasih
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4167

Abstract

This study aims to examine the impact of digital marketing strategies, particularly social media marketing and online advertising, on consumer purchase decisions in coffee shops, with brand trust serving as a mediating variable. The research seeks to understand how digital marketing efforts shape consumer perceptions and behaviors in an increasingly competitive coffee shop industry. Using a quantitative research design, primary data were collected from 150 respondents through a purposive sampling technique, targeting consumers in the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi). Data were obtained via an online questionnaire distributed through Google Forms and analyzed using SmartPLS software. The analysis included both outer model testing and inner model testing. The findings reveal that social media marketing and online advertising significantly influence brand trust, which in turn has a positive and significant effect on purchase decisions. However, social media marketing does not directly affect purchase decisions but exerts an indirect influence through brand trust. These results highlight the pivotal role of brand trust as a mediator and suggest that coffee shop businesses should prioritize trust-building digital marketing strategies to strengthen consumer loyalty and drive purchase decisions.
Optimalisasi Fintech: Integrasi Teknologi dan Keuangan di Era Digital Bagi Siswa Menengah Kejuruan Septi Mariani; Budi Utami; Christera Kuswahyu Indira; Sri Hermawati; R Hernama; Sariyati Sariyati; Anisah Anisah; Lies Handrijaningsih; Iman Murtono Soenhadji; Sri Kurniasih Agustin; Handayani Handayani; Sri Murtiasih; Susi Suhendra; Ely Sapto Utomo; Endika Perdana; Martani Martani; Irfan Ardiansyah
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 10 (2025): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i10.3502

Abstract

Konsep fintech yang mengadpatasi perkembangan teknologi yang dipadukan dengan finasial diharapkan bisa menghadirkan proses transaksi keuangan yang lebih praktis, aman serta modern. Konsep ini penting untuk difahami bagi para siswa karena dapat meningkatkan literasi dan pengelolaan keuangan yang lebih baik, meningkatkan efisiensi transaksi dan menyediakan akses yang lebih mudah ke layanan keuangan. Tujuan pengabdian masyarakat ini untuk memberikan edukasi generasi muda jenjang menengah atas untuk lebih memahami tentang fintech. Kegiatan ini berlangsung di SMK Tirtajaya Depok. Metode yang digunaan adalah dengan persentasi materi, diskusi mengenai fintech kepada seluruh peserta. Optimalisasi fintech diera digital ini dimulai dengan pengenalan fintech, dasar hukum fintech di Indonesia, perbedaan fintech dengan bank, tantangannya fintech di Indinesia, contoh perusahaan fintech di Indonesia, dan cara kerja fintech.  Kegiatan abdimas ini berperan positif dalam meningkatkan pengetahuan dan keterampilan peserta dalam penggunaan fintech sejak dini.
Co-Authors Anisah Anisah Anisah Anisah Budi Utami Christera Kuswahyu Indira Ely Sapto Utomo Endika Perdana Endika Perdana Handayani Handayani Iman Murtono Soenhadji Irfan Ardiansyah Lies Handrijaningsih Martani Martani R Hernama Sariyati Sariyati Septi Mariani Septi Mariani Tis'a Ramadhani Sri Hermawati Sri Kurniasih Agustin Susi Suhendra Zoya Mayra Fathia