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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Multidisplin
Ade Octavia
Universitas Jambi, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Gender-Responsive Entrepreneurial Orientation and FinTech Adoption in MSMEs: Examining the Moderating Role of Triple Bottom Line Principles Heriberta; Rike Setiawati; Yayuk Sriayudha; Ade Octavia; Dwi Hastuti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4401

Abstract

MSMEs are pivotal to Indonesia’s economy, yet many face challenges in achieving long-term sustainability, particularly in balancing economic, social, and environmental outcomes. The study specifically examines the direct effects of gender-responsive entrepreneurial orientation and fintech adoption on MSME sustainability, as well as the indirect effects moderated by triple bottom line dimensions. Primary data were collected via structured surveys from MSME owners and managers who have implemented gender-inclusive entrepreneurial practices and fintech solutions. Structural Equation Modeling using SmartPLS was employed to test both the direct and moderation relationships. The results indicate that gender-responsive entrepreneurial orientation and fintech positively influence MSME sustainable performance, with the triple bottom line moderating these effects. Notably, the social dimension of the triple bottom line amplifies the impact of gender-responsive entrepreneurial orientation, while the economic and environmental dimensions strengthen the influence of fintech adoption. These findings offer actionable insights for policymakers, practitioners, and MSME stakeholders by highlighting the importance of integrating gender-inclusive strategies and digital financial solutions to enhance competitiveness, social impact, and long-term sustainability.  
Penerapan Pemasaran Word of Mouth dan Penggunaan Big Data terhadap Minat Beli dengan Kesadaran Merek Sebagai Variabel Intervening Pada Siber Publisher Hapzi Ali; Ade Octavia
Jurnal Ilmu Multidisiplin Vol. 2 No. 3 (2023): Jurnal Ilmu Multidisplin (Oktober-Desember 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v2i3.411

Abstract

Penelitian ini membahas mengenai penerapan pemasaran word of mouth dan penggunaan big data terhadap minat beli dengan kesadaran merek sebagai variabel intervening pada siber publisher. Tujuan penelitian ini yaitu untuk mengetahui pengaruh dari pemasaran word of mouth dan penggunaan big data terhadap kesadaran merek dan minat beli. Metode penelitian yang digunakan yaitu kuantitatif. Populasi dalam penelitian ini yaitu 80 orang, dengan sampel sebanyak 40 orang. Teknik pengambilan sampel yaitu menggunakan accidental sampling. Data yang digunakan pada penelitian ini yaitu data primer, dimana diperoleh dari kuisioner yang diajukan kepada author yang sebelumnya pernah melakukan publikasi di siber publisher. Hasil dari penelitian ini meliputi: 1) Word of Mouth tidak berpengaruh terhadap kesadaran merek; 2) Big Data berpengaruh terhadap kesadaran merek; 3) Word of Mouth berpengaruh terhadap minat beli; 4) Big Data berpengaruh terhadap minat beli; dan 5) Kesadaran merek berpengaruh terhadap minat beli.
Co-Authors Dwi Hastuti Hapzi Ali Heriberta Rike Setiawati Yayuk Sriayudha