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All Journal Global Academy of Multidisciplinary Studies Studi Akuntansi dan Bisnis Indonesia
Imam Hanafi
Universitas Islam Riau, Indonesia
Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The effect of product diversification on purchasing decisions at Mandau Bakery Kota Duri Store Eva Sundari; Iyoyo Dianto; Hamsal Hamsal; Imam Hanafi
Global Academy of Multidisciplinary Studies Vol. 1 No. 1 (2024): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/gams.v1i1.3374

Abstract

Purpose: This research aims to analyze the effect of product diversification on purchasing decisions at the Mandau Bakery Shop, Duri City, which based on survey results shows that with product diversification more consumers buy. However, with increasing competition, the Mandau Bakery cake shop experienced ups and downs in the number of consumers. Research Methodology: The method used is descriptive and quantitative, with a simple linear regression test and hypothesis testing using SPSS 21. Data was collected through a questionnaire from 95 respondents who came from consumers who had purchased at the Mandau Bakery shop and were selected using a purposive sampling technique. Results: The research results show that product diversification has a significant effect on consumer purchasing decisions. Conclusions: The study concludes that well-implemented product diversification enhances consumer satisfaction and purchase decisions at Mandau Bakery. Therefore, continuous product innovation and differentiation are vital strategies for sustaining competitiveness in the bakery industry. Limitations: However, this study has limitations, such as limited sample size and research locations only in one place, so the results may not be generalizable. Contribution: This research provides a practical contribution to the management of the Mandau Bakery Store in understanding the importance of product diversification to improve consumer purchasing decisions and enriches academic literature on retail marketing and consumer behavior in the bakery industry.
The influence of competence and motivation on employee performance in the Payakumbuh Sub-District office of West Sumatra, Limapuluh Regency, West Sumatra City Hamsal; Eva Sundari; Iyoyo Dianto; Imam Hanafi; Muhammad Arif; Fadli Hamzah
Studi Akuntansi dan Bisnis Indonesia Vol 1 No 3 (2025): July
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Sekolah Tinggi Ilmu Ekonomi Krakatau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/sabi.v1i3.245

Abstract

Purpose: This research aims to analyze the impact of competence and work motivation on employee performance at the Payakumbuh District Office, West Sumatra, Kabupaten Lima Puluh Kota. Research Methodology: This study employs a quantitative approach using a descriptive survey method. The research population includes 47 employees at the Payakumbuh District Office. The collected data were analyzed using Smart Partial Least Square (PLS). Results: Competence and work motivation both have a positive and significant effect on employee performance, with t-values of 3.818 and 2.703 (p < 0.05). The adjusted R² of 56.2% shows that these two variables collectively explain more than half of the variance in employee performance. Conclusions: Competence and motivation significantly enhance employee performance, with competence having the strongest effect. Strengthening both factors is vital to improve effectiveness and public service quality. Limitations: The study's population is limited to employees at the Payakumbuh District Office, which may restrict the generalizability of the findings to other government institutions. Contribution: Nevertheless, this research significantly contributes to human resource management, particularly within the governmental context.
Co-Authors Eva Sundari Fadli Hamzah Hamsal Hamsal Hamsal Iyoyo Dianto Muhammad Arif