Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal RESLAJ: Religion Education Social Laa Roiba Journal
Muhammad Rizky Eko Putra
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Saudi Vision 2030: Nation Branding Arab Saudi menjadi Esports Hub Internasional Muhammad Rizky Eko Putra; Ario Bimo Utomo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 8 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i8.8264

Abstract

Saudi Arabia's Vision 2030 marks a profound strategic shift towards economic diversification, with the esports sector identified as a key growth driver. This study analyzes Saudi Arabia's ambition to become an international esports hub through the lens of Simon Anholt's Competitive Identity theory, encompassing six dimensions: Tourism, Export Brands, Policy, Investment, Culture, and People. Utilizing relevant data, the research demonstrates how Vision 2030 initiatives systematically align with each dimension, shaping Saudi Arabia's global image as a modern, innovative, and dynamic nation. The analysis reveals a coordinated and massively funded approach to building a sustainable esports ecosystem, attracting investment, developing local talent, and projecting a new national identity. While challenges related to perception and sustainability persist, findings suggest that Saudi Arabia's esports strategy is an integral component of a broader nation branding effort, aiming to enhance its global influence and competitiveness on the world stage.
Co-Authors Utomo, Ario Bimo