Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal RESLAJ: Religion Education Social Laa Roiba Journal
Maria Tricy Domine Jebaru
Mahasiswa Prodi Ilmu Administrasi Negara, Universitas Nusa Cendana
Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Evaluasi Program Floratama Academy Terhadap Pengembangan Kapasitas UMKM Maria Tricy Domine Jebaru; Hendrik Toda; David W. Rihi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 1 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i1.10581

Abstract

The Floratama Academy program is an initiative aimed at enhancing the capacity of SMEs in the super-premium tourism area of Labuan Bajo, which faces challenges in competing with larger businesses. This study aims to evaluate the impact of the program on improving the managerial, business, and digital marketing skills of local SMEs. The research method used is a qualitative approach, with in-depth interviews conducted with program participants and organizers. The findings indicate that the Floratama Academy program successfully improved participants' skills in business management, digital marketing, and market access expansion. Several participants reported significant improvements in financial systems, product development, and business revenue growth. In conclusion, the program has a positive impact on the development of SMEs in Labuan Bajo; however, continued mentoring and supportive policies are needed to ensure the long-term sustainability of these positive effects.
Co-Authors David W. Rihi Hendrik Toda