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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nurizal Ismail
International Islamic University Malaysia (IIUM)
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Kesadaran, Sertifikasi dan Bahan Makanan Halal Terhadap Minat Beli Produk Makanan di Restoran Jabodetabek Riko Restu Pradana; Nurizal Ismail
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7231

Abstract

This study aims to examine the influence of halal awareness, halal certification and halal food ingredients on the decision to purchase food products in restaurants in JABODETABEK. his study uses quantitative methods and sampling techniques using purposive sampling. The research instrument is a structured questionnaire with a Likert scale of 1-5. The analysis of this study uses Partial Least Square-Structural Equation Modeling (PLS-SEM) with the help of Smart-PLS 3.0 software on 100 respondents. This article's research shows that halal awareness influences the interest in buying food products in restaurants in JABODETABEK. Halal certification influences the interest in buying food products in restaurants in JABODETABEK. And halal food ingredients also influence the interest in buying food products in restaurants in JABODETABEK.
Minat Gen Z Muslim Berdonasi Melalui Digital Payment di Jabodetabek Mutiara Solihat; Nurizal Ismail
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.7913

Abstract

This study aims to analyze the influence of Perceived Usefulness (PU), Perceived Ease of Use (PEU), and Intention to Use (ITU) on Behavioral Intention (BI) to use digital payment platforms for donation purposes among Gen Z Muslims in the Jabodetabek area. A quantitative approach was employed using the Structural Equation Modeling (SEM) method with the SmartPLS software. A total of 119 respondents were selected using purposive sampling techniques. The results show that perceived usefulness has a positive and significant effect on the intention to use digital payment platforms for donation. However, perceived ease of use and intention to continue using the platform do not have a significant impact on usage intention. These findings indicate that the perceived benefits such as efficiency, speed, and ease of access to donation features are the main factors influencing Gen Z Muslims’ intention to donate digitally. The R-square value of 0.449 indicates that the model has moderate predictive power. This study suggests that digital payment providers should strengthen the perceived usefulness of their applications and promote digital donation services through targeted education and awareness campaigns, especially among the younger Muslim generation.
Co-Authors Mutiara Solihat Riko Restu Pradana