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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Suhaji
Fakultas Ekonomika Dan Bisnis Universitas Aki Semarang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Pengaruh Dimensi Kualitas Layanan Terhadap Loyalitas Pelanggan Bioskop XXI: Studi Kasus pada Pelanggan Bioskop XXI Mall Queen City di Kota Semarang Andika Adi Darma; Suhaji
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9332

Abstract

This study aims to analyze the influence of service quality dimensions consisting of Tangibles, Reliability, Responsiveness, Assurance, and Empathy on customer loyalty of XXI Cinema at Queen City Mall, Semarang City. The benefits of this study are to provide a contribution to cinema management in understanding service factors that affect customer loyalty. By knowing the most influential dimensions, management can design more effective service improvement strategies, as well as build long-term relationships with customers through a more satisfying viewing experience. The method used in this study is a quantitative approach with a survey design. Data were collected through questionnaires distributed to 100 respondents who were customers of Cinema XXI. The data analysis technique used multiple linear regression assistance with SPSS 26 software, preceded by instrument validity and reliability tests, as well as classical assumption tests such as normality, multicollinearity, and heteroscedasticity to ensure the validity of the analysis model used. Based on the results of the analysis and discussion in this study, it can be concluded based on the results of the t-test that Tangibles (X1), Reliability (X2), Responsiveness (X3), Assurance (X4), and Empathy (X5) have a positive influence on Customer Loyalty (Y) with the highest influence being the variables X1 and X4 Tangibles and Assurance, so to increase Customer Loyalty, it is necessary to pay attention to the dimensions of service quality in order to attract more. Furthermore, based on the results of the f test, it shows that the significant value is 0.000 <0.05. So it can be concluded that Tangibles, Reliability, Responsiveness, Assurance, and Empathy together or simultaneously have a significant influence on Customer Loyalty at the XXI Queen City Mall Semarang cinema.
Pengaruh Sosial Media Marketing, Brand Ambassador dan Kualitas Produk Terhadap Minat Beli Ulang Mahasiswa Semarang pada Produk Skincare the Originote Abaya Linggar Nirwanda; Suhaji
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9334

Abstract

This study aims to examine the influence of social media marketing, brand ambassadors, and product quality on the repurchase intention of Semarang students toward The Originote skincare products. The findings are expected to help the company in developing effective marketing strategies. This study employs a quantitative research method with descriptive and causal approaches. Data were collected through questionnaires distributed to 100 active university students in Semarang who had previously repurchased The Originote products. The sampling technique used was purposive sampling, and the data were analyzed using SPSS version 25. The analytical tools include validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination (Adjusted R²). The results show that social media marketing and brand ambassadors have a positive and significant effect on repurchase intention, while product quality does not. Simultaneously, all three variables significantly influence repurchase intention.
Co-Authors Abaya Linggar Nirwanda Andika Adi Darma