Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Science and Environment Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nunung Nurhayati
Universitas Islam Bandung, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mathematics Physics Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Pelayanan dan Harga Sewa Kamar Terhadap Keputusan Tamu Menginap dengan Pendekatan Syariah di Hotel Narapati Indah Syariah Bandung Gandara Catur Prasetya; Nunung Nurhayati; Nandang Ihwanudin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9712

Abstract

This study is motivated by the low occupancy rate of Narapati Indah Syariah Hotel Bandung in recent months, allegedly influenced by service quality and room rental prices. Based on service marketing theory, good service and appropriate pricing can affect consumers’ decisions to purchase or use services. This research aims to analyze the effect of service quality and room rental prices on guests’ decisions to stay. The research method employs a quantitative approach with a positivism paradigm and a survey method. The study population includes all hotel guests in January 2024, totaling 561 people, with a sample of 85 respondents selected through purposive sampling. Primary data were collected using questionnaires and analyzed using multiple linear regression after validity, reliability, and classical assumption tests. The results indicate that service quality and room rental prices have a positive and significant effect, both partially and simultaneously, on guests’ decisions to stay. These findings highlight the importance of improving service quality and adjusting competitive prices to increase the hotel’s room occupancy rate.
A Systematic Literature Review of Chatbots and Anthropomorphism in Digital Marketing: Consumer Attribution, Trust, and Loyalty Outcomes Melvin Zakri; Nunung Nurhayati; Tasya Aspiranti; Ima Amaliah; Agung Wijoyo
International Journal of Science and Environment (IJSE) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i1.313

Abstract

The rapid diffusion of AI-enabled conversational agents has transformed how firms design digital marketing interfaces and customer engagement strategies. Over the past five years, research has increasingly examined the role of anthropomorphism in shaping consumer responses to chatbots, particularly concerning attribution processes, trust formation, and loyalty-related behaviors. However, empirical findings remain inconsistent due to variation in theoretical foundations, operational definitions, and methodological approaches. This systematic literature review synthesizes peer-reviewed studies published between 2022 and 2025 across marketing, information systems, communication, psychology, and human–AI interaction. Following PRISMA 2020 guidelines, this study analyzed 118 eligible articles from Scopus, Web of Science, and ScienceDirect using a multi-stage screening protocol, thematic coding, and qualitative meta-synthesis. The review reveals three dominant theoretical clusters—computers-are-social-actors (CASA), social presence theory, and agency-attribution theory—each producing different predictions about how anthropomorphic cues influence trust and loyalty outcomes. The findings highlight that perceived agency and perceived humanness function as dual-route mechanisms in consumer evaluation, while trust operates as a central mediator linking chatbot design to behavioral intentions. Despite growing interest, several gaps remain, including limited longitudinal evidence, fragmented methodological designs, and weak integration of cross-cultural perspectives. This SLR proposes an integrative conceptual model and outlines future research directions for AI-based customer experience management.
Co-Authors Agung Wijoyo Gandara Catur Prasetya Ima Amaliah Melvin Zakri Nandang Ihwanudin Tasya Aspiranti