Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Lola Fitriasari
Universitas Pancasila
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Perilaku Kerja Inovatif Terhadap Kinerja Pemasaran Melalui Customer Relationship Manajemen Sebagai Variabel Intervening pada Bank BNI Wilayah 14 Ivan Rivai; Arissetyanto Nugroho; Lola Fitriasari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.10794

Abstract

This study aims to determine the influence of innovative work behavior on marketing performance through Customer Relationship Management (CRM) as an intervening variable. The data analysis methods used in this research are descriptive analysis and quantitative analysis methods. The population in this study consists of 1,217 permanent employees of Bank BNI Region 14. Purposive sampling was chosen as the sampling technique. The sample used in this study consists of 290 respondents, determined using the formula by Krejcie and Morgan (1970). Data was collected through questionnaires distributed via Google Forms to the respondents. The test results show that innovative work behavior has a significant influence on Customer Relationship Management (CRM) with a significance value of 0.000. Additionally, Customer Relationship Management (CRM) significantly affects marketing performance with a significance value of 0.000. Based on the indirect effect test, it is shown that innovative work behavior influences marketing performance through the intervention of Customer Relationship Management (CRM) with a significance value of 0.000.
Co-Authors Arissetyanto Nugroho Ivan Rivai