Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Ekonomics, Finance, and Management Studies
Aminah Nuriyah
Universitas Islam Tazkia Bogor
Religion Economics, Econometrics & Finance

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Pengaruh Diskon, Ongkir, dan Ontime Delivery Terhadap Keputusan Pembelian: Survei Konsumen Gofood di Jabodetabek Muhammad Ahzami Amin; Aminah Nuriyah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.7656

Abstract

This study aims to determine the influence of Discount, Shipping Cost, and Ontime Delivery on the Purchase Decision of GoFood consumers in the Jabodetabek area.The research adopts a descriptive quantitative approach involving 428 GoFood users. Data were collected through questionnaires and analyzed using SPSS with multiple linear regression tests, t-tests, F-tests, and the coefficient of determination (R²). Discount, Shipping Cost, and Ontime Delivery each have a positive and significant effect on purchase decisions. Simultaneously, the three variables also have a significant effect (F = 460.492), contributing 76.5% to purchase decisions, while the remaining 23.5% is influenced by other factors beyond this study. These findings indicate that the three variables are dominant factors influencing GoFood consumer purchase decisions in Jabodetabek.
Co-Authors Muhammad Ahzami Amin