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All Journal Jurnal JUEMA
Saida Zainurrosalamia Za
Universitas Mulawarman, Samarinda
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH FITUR LAYANAN, KEMUDAHAN DAN KEAMANAN TERHADAP KEPUASAN PENGGUNA E-WALLET APLIKASI DANA DI KABUPATEN KUTAI TIMUR Ahmad Habibi; Saida Zainurrosalamia Za
Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 1 (2025): April
Publisher : Jurnal Ekonomi, Manajemen dan Akuntansi

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Indonesia is a country experiencing rapid technological development, including the adoption of financial technologies such as e-wallets. One of the popular e-wallet applications is Dana, which is used by many people in various regions, including Kutai Timur Regency. Kutai Timur, with its diverse population and increasing transaction needs, is an ideal location to study the factors influencing e-wallet user satisfaction. This study aims to examine the influence of service features, ease of use, and security on the satisfaction of Dana e-wallet users in Kutai Timur Regency. The independent variables in this study are service features, ease of use, and security, while the dependent variable is satisfaction. The population in this study consists of Dana e-wallet users who have used the application. This research employs purposive sampling and non-probability sampling techniques, with a sample size of 200 respondents. The type of data used is quantitative data, obtained directly through questionnaires. Data analysis in this study was conducted using Partial Least Square (PLS) with SmartPLS 4.0 to test validity, reliability, and the coefficient of determination (R2), as well as hypothesis testing. The results of this study indicate that service features have a positive and significant effect on satisfaction, while ease of use has a positive but not significant effect on satisfaction. Security has a positive and significant effect on the satisfaction of Dana e-wallet users in Kutai Timur Regency.  
PENGARUH HARGA DAN KUALITAS PRODUK SERTA CITRA MEREK TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN SEPATU NIKE DI KOMUNITAS EROS BASKETBALL KOTA SAMARINDA Muhammad Khairon; Saida Zainurrosalamia Za
Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 1 (2025): April
Publisher : Jurnal Ekonomi, Manajemen dan Akuntansi

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This study aims to examine the influence of price, product quality, and brand image on purchasing decisions for Nike shoes among members of the Eros Basketball community in Samarinda City. Nike was selected due to its strong brand presence and popularity among athletes and sports enthusiasts. The population of this research consists of active members of the Eros Basketball community, with a sample size of 100 respondents. A quantitative approach was employed, using survey methods via a questionnaire distributed online through Google Form. The collected data were analyzed using the latest version of SPSS to determine the significance of the relationship between independent variables and the dependent variable purchase decisions. The analysis results reveal that product quality has a significant and positive impact on purchasing decisions. This highlights the importance of comfort, durability, and design in attracting consumers. In contrast, price does not have a significant influence, indicating that community members tend to prioritize product quality over cost when making purchase decisions. Moreover, brand image also shows a significant effect, suggesting that the perception of Nike’s excellence, reputation, and symbolic value strongly contributes to consumer decision-making processes.
Co-Authors Ahmad Habibi Muhammad Khairon