Ainur Rohmah
Management Study Program, Faculty of Economics, Trunojoyo University Madura

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The Role of Reward Systems on the Productivity of Millennial and Gen Z Employees at PT Equityworld Futures Surabaya in the Industry 5.0 Era Siti Nur Eliza Rahmawati; Ainur Rohmah; Julaika Pertiwi; Nichlah Mufidah; Muhammad Alkirom Wildan
Journal of Transformational Human Resource Management Vol. 1 No. 2: December 2025
Publisher : PT. Sativa Publishing Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64118/jthrm.v1i2.100

Abstract

Industry 5.0 demands that companies develop reward systems that can increase employee motivation and productivity, especially among Millennials and Generation Z. This study uses a qualitative case study approach to examine the influence of financial and non-financial rewards at PT Equityworld Futures Surabaya. The findings indicate that bonuses and commissions are the main drivers of productivity, while non-financial rewards such as promotions, training, and overseas travel programs strengthen intrinsic motivation and loyalty. A reward system that aligns with the needs of the younger generation helps create a competitive and positive work environment, although target pressure remains a challenge that needs to be managed. Overall, the combination of financial and non-financial rewards plays a significant role in increasing employee productivity in the Industry 5.0 era.