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All Journal Jurnal Pengabdian Masyarakat Multidisiplin
Ebah Suaebah
Universitas Linggabuana PGRI Sukabumi
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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SOSIALISASI DIGITAL MARKETING DAN LITERASI KEUANGAN BAGI PELAKU UMKM DI KELURAHAN CIPANENGAH Ebah Suaebah
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 1 (2025): Mei
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

One of the factors causing low competitiveness of MSMEs is the limitations of business actors in marketing aspects and minimal knowledge about financial literacy. To overcome this, this community service activity aims to introduce MSME products to a wider market, increase competitiveness through the use of digital marketing strategies, and provide education on effective financial management. The approach used in this activity includes socialization, training, and direct assistance to MSME actors in the Cipanengah Village area, Lembursitu District, Sukabumi City. For approximately one month, various activities were carried out in a structured manner. The results of the activities showed that MSME actors began to understand the basic concepts of digital marketing and were able to utilize the internet as a marketing tool. This skill improvement is expected to expand the market reach of partners and strengthen their competitiveness as micro, small, and medium business actors
PENGUATAN LITERASI DIGITAL SISWA SMK DALAM MENYIAPKAN GENERASI WIRAUSAHA DI ERA VUCA (STUDI PENGABDIAN DI SMK PENGUJI SUKABUMI) Niken Safitri; Eva Fathussya'adah; Ebah Suaebah
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 2 (2025): November
Publisher : PT. ABIG RIZKY PUBLISHER

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The rapid development of digital technology and the dynamics of the VUCA era (Volatility, Uncertainty, Complexity, and Ambiguity) require young generations, particularly vocational high school students, to possess adequate digital literacy and entrepreneurial readiness. This community service program aimed to strengthen the digital literacy of vocational high school students in preparing an adaptive and competitive entrepreneurial generation in the VUCA era. The program was conducted through a one-day face-to-face activity on October 23, 2025, at SMK Penguji Sukabumi using a participatory learning approach. The methods employed included interactive lectures, discussions, case studies, and simple simulations on the use of digital platforms for entrepreneurial activities. The results indicated an improvement in students’ understanding of digital literacy concepts, digital ethics and security, as well as the productive use of digital technology. In addition, the program enhanced students’ awareness and interest in entrepreneurship by enabling them to identify digital-based business opportunities relevant to their vocational competencies. This community service activity is expected to serve as a sustainable model for strengthening digital literacy and entrepreneurship in vocational schools.
Co-Authors Eva Fathussya'adah Niken Safitri