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All Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Journal of Innovative and Creativity
Teguh Arifianto
Universitas Putra Indonesia YPTK
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Produktivitas dan Daya Saing UMKM Cemilan Mahiru Edo Bagus Prasetyo; Rika Wulandari; Marwan; Teguh Arifianto; Lusiana
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1160

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the national economy, yet they continue to face challenges in productivity and competitiveness, particularly in the local bakery sector. This study aims to analyze the strategic position of Cemilan Mahiru, a bakery MSME in Sungai Penuh, Kerinci, and to formulate appropriate development strategies. The research employed a descriptive qualitative approach supported by quantitative analysis using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. Data were collected through interviews, observations, questionnaires, and literature review, and validated through triangulation techniques. The findings show that Cemilan Mahiru obtained an IFE score of 2.25 and an EFE score of 2.65, placing the business in Quadrant V of the IE matrix with a Hold and Maintain strategy. This position indicates that the enterprise should prioritize maintaining its existing market, improving internal efficiency, and gradually leveraging external opportunities. Recommended strategies include adopting simple digital marketing, limited product diversification, strengthening partnerships with suppliers, and utilizing government support programs. The study concludes that the development of micro-scale MSMEs should be directed toward gradual strategies aligned with internal conditions to achieve sustainable competitiveness
Pengaruh Dukungan Human Capital Management Dan Keunggulan Kompetitif Terhadap Keberhasilan Wirausaha Baru Melalui Program Inkubator Bisnis Pada Balai Diklat Industri Padang Teguh Arifianto; Elfiswandi Elfiswandi; Yulasmi Yulasmi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menguji seberapa besar pengaruh dukungan human capital management dan keunggulan kompetitif terhadap keberhasilan wirausaha baru melalui program inkubator bisnis pada balai diklat industri Padang. Metode pengumpulan data melalui survei dan mengedarkan kuisioner, dengan sampel 93 responden. Metode analisis yang digunakan structural equation modeling menggunakan smartpls. Hasil penelitian yang didapatkan terdapat pengaruh yang signifikan human capital management terhadap program inkubator bisnis. Terdapat pengaruh yang signifikan keunggulan kompetitif terhadap program inkubator bisnis. Terdapat pengaruh yang signifikan human capital management terhadap keberhasilan wirausaha baru. Terdapat pengaruh yang signifikan keunggulan kompetitif terhadap keberhasilan wirausaha baru. Terdapat pengaruh yang signifikan program inkubator bisnis terhadap keberhasilan wirausaha baru. Terdapat pengaruh yang signifikan human capital management terhadap keberhasilan wirausaha baru melalui program inkubator bisnis. Terdapat pengaruh yang signifikan keunggulan kompetitif terhadap keberhasilan wirausaha baru melalui program inkubator bisnis.
Co-Authors Edo Bagus Prasetyo Elfiswandi Elfiswandi Lusiana Marwan Rika Wulandari Yulasmi