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All Journal Jurnal Manajemen Maranatha Vikara: Student Academic Journal of Business and Management
Nur Nur
Program Studi Manajemen, Fakultas Hukum dan Bisnis Digital, Universitas Kristen Maranatha
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Peran fear of failure dan fear of missing out dalam membentuk niat berwirausaha mahasiswa Muhamad Sonhaji Sodikin; Nur Nur
Jurnal Manajemen Maranatha Vol 25 No 1 (2025): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v25i1.12208

Abstract

This study is intended to analyze the influence of fear of failure (FoF) and fear of missing out (FoMO) on entrepreneurial intention among undergraduate students in Bandung, given the intense business competition and social dynamics among young generations. The research employed a quantitative method using structural equation modeling (SEM) and involved a sample of 213 undergraduate students selected through purposive sampling. The findings indicate that fear of failure (FoF) negatively affects entrepreneurial intention, whereas fear of missing out (FoMO) enhances it. Together, these two psychological factors explain approximately 68.9% of the variance in entrepreneurial intention among students in Bandung. Therefore, entrepreneurship education programs should integrate modules on strengthening self-efficacy and resilience to mitigate fear of failure, while also leveraging fear of missing out (FoMO) as a positive motivational driver, for instance, through business mentorship and strategic planning, so that entrepreneurial intentions can be effectively realized within a well-structured long-term plan.
Studi kelayakan strategis dan finansial SFBilliard untuk meraih keunggulan bisnis Ferry Octaviana; Nur Nur
Vikara: Student Academic Journal of Business and Management Vol. 1 No. 1 (2025): Vikara: Student Academic Journal of Business and Management
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/vikara.v1i1.12901

Abstract

This study investigates the business potential of SFBilliard in Bandung, an emerging indoor sports venture. Its primary objective is to assess financial feasibility and business strategies through SWOT and capital budgeting analyses. Employing a descriptive quantitative methodology, data was collected from 122 respondents (general public, billiard players, and athletes) via questionnaires and semi-structured interviews with owners, employees, customers, and athletes at the research site in Pasteur, Bandung, during May-June 2024. Financial analysis revealed high project feasibility, indicated by a positive net present value (NPV) of IDR5,728,333,639, a rapid payback period (PP) of 24 months and 8 days, an internal rate of return (IRR) of 128.72% (exceeding the 35% cost of capital), and a profitability index (PI) of 3.8338. The initial investment required for equipment was estimated at IDR1,283,400,000. Furthermore, the SWOT analysis identified appropriate strategies to meet consumer demands, such as providing smoke-free areas, managing executive and VIP class types, and implementing digital systems for brand building. It is concluded that SFBilliard is financially viable for implementation and has the potential to become a leading destination for billiard enthusiasts in Bandung, with the implication that the recommended strategies will significantly support the business's growth and sustainability.
Co-Authors Ferry Octaviana Muhamad Sonhaji Sodikin