Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Bastra (Bahasa dan Sastra) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Nessy
Universitas Nurul Huda
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PEMANFAATAN METODE STORYTELLING BERBASIS SASTRA LISAN UNTUK MENINGKATKAN LITERASI BAHASA DI SEKOLAH DASAR Indah Sulmayanti; Zulfa Nindia; Retno Novita Sari; Nessy
Jurnal Bastra (Bahasa dan Sastra) Vol. 10 No. 4 (2025): JURNAL BASTRA EDISI OKTOBER 2025
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia, FKIP, Universitas Halu Oleo Kampus Bumi Tridharma Andounohu Kendari, Provinsi Sulawesi Tenggara – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/bastra.v10i4.1784

Abstract

This study aims to examine the effectiveness of oral literature-based storytelling methods in improving language literacy in elementary schools. The background of this study is based on the low literacy skills of elementary school students in Indonesia, which is caused by the lack of interesting and contextual learning methods. Storytelling is seen as an approach that is able to develop students' language skills comprehensively, listening, speaking, reading, and writing, as well as instilling local character and cultural values. The method used in this study is descriptive qualitative with documentation study techniques from various journals, scientific articles, and digital sources. The results of the study show that oral literature-based storytelling is able to improve listening and speaking skills, enrich vocabulary, foster creativity, and increase students' interest in reading and writing. This approach also creates a fun and interactive learning atmosphere. In addition, digital storytelling also strengthens the effectiveness of this method through the use of technology such as animated videos, interactive audio, and other digital media. The integration of oral literature and modern technology makes learning more relevant to the needs and characteristics of today's students. This study recommends the development of a storytelling-based learning model to be widely applied in elementary schools, and encourages further research that examines the integration of this method in cross-subject learning.
Faktor-Faktor Pendukung Keberhasilan Perusahaan Media Massa di Era Digital dalam Perspektif Studi Literatur Nessy; Mega Wahyu Lestari; Ade Rosad; Leni Suciati
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 6 No. 1 (2026): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v6i1.4105

Abstract

The development of information and communication technology in the digital era has driven major changes in the mass media industry, particularly in the patterns of production, distribution, and consumption of information. This study aims to identify and analyze the factors supporting the success of mass media companies in the digital era through a literature study approach. The research method used is descriptive qualitative with a library research approach. Data were obtained from various national and international scientific journals, academic books, and scientific publications relevant to digital media transformation. The data analysis technique used content analysis through the stages of data reduction, data presentation, and conclusion drawing. The results of the study indicate that the success of digital mass media companies is influenced by five main factors, namely: (1) integrated digital business model transformation; (2) the use of artificial intelligence (AI) in increasing the efficiency of content production and distribution; (3) multiplatform distribution strategies based on SEO and audience interactivity; (4) human resource competencies that are multitasking and adaptive to technology; and (5) an innovative organizational culture supported by transformational leadership. This study also found that the implementation of digital technology will not run optimally without human resource readiness and a flexible organizational culture. Therefore, the success of mass media in the digital era is determined not only by technological sophistication, but also by the organization's ability to integrate innovation, change management, and journalistic professionalism sustainably. The findings of this study are expected to serve as theoretical and practical references for developing media company strategies amidst digital disruption.
Co-Authors Ade Rosad Indah Sulmayanti Leni Suciati Mega Wahyu Lestari Retno Novita Sari Zulfa Nindia