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All Journal Jurnal Ekonomi Utama (Juria) Advances in Management & Financial Reporting
Nurhaeni Sikki
Universitas Sangga Buana, Bandung, Indonesia
Economics, Econometrics & Finance

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Pengaruh Program Flash Sale Terhadap Perilaku Pembelian Implusif Dan Loyalitas Konsumen Pada Platform E-Commerce Shopee: (Studi Kasus Kampanye Shopee 12.12) Muhammad Najarudin; Rangga Andrian; Angga Prasetya Lesmana; Ridha Fitria Heryani; Laela Sari Restiani; Irma Nuraida; Nurhaeni Sikki
Astina: Jurnal Ekonomi Utama Vol 4 No 1 (2025): Jurnal Ekonomi Utama (Juria)
Publisher : CV. Astina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55903/juria.v4i1.241

Abstract

Perkembangan e-commerce di Indonesia telah membawa perubahan signifikan dalam pola belanja konsumen. Salah satu strategi pemasaran yang banyak digunakan adalah program flash sale, seperti yang diterapkan dalam kampanye Shopee 12.12. Penelitian ini bertujuan untuk menganalisis dampak program flash sale terhadap perilaku pembelian impulsif dan loyalitas konsumen pada platform Shopee. Menggunakan pendekatan kuantitatif, data dikumpulkan melalui survei online dari 100 responden pengguna aktif Shopee. Analisis data dilakukan menggunakan uji regresi linier untuk mengetahui hubungan antara variabel. Hasil penelitian menunjukkan bahwa program flash sale berkontribusi secara signifikan terhadap pembelian impulsif, namun dampaknya terhadap loyalitas konsumen lebih terbatas. Penelitian ini memberikan wawasan bagi pengelola e-commerce dalam merancang strategi pemasaran yang efektif.
The Role of the Bandung City Department of Trade and Industry in Empowering SMEs to Enhance Competitiveness Evi Arief Syarifudin; Nurhaeni Sikki
Advances in Management & Financial Reporting Vol. 4 No. 3 (2026)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v4i3.863

Abstract

Purpose: This study examines the strategic role of the Bandung City Department of Trade and Industry in empowering small and medium industries (SMIs) and developing their competitiveness through digitalization, certification, capacity building, and Octa Helix collaboration. Research Method: A descriptive qualitative design was applied using in-depth interviews, field observations, and document analysis. Data were analyzed through an interactive qualitative model, IFAS–EFAS, and SWOT analysis, with source and method triangulation supporting trustworthiness. Results and Discussion: The IFAS and EFAS scores place Bandung’s SMIs in a growth-oriented strategic position. Digitalization and certification assistance expanded, while export performance improved. However, financing constraints, unequal digital capabilities, and fragmented coordination remain. The Octa Helix framework connects government, academia, businesses, communities, media, financial institutions, supporting organizations, and society in SME development. Implications: Disdagin should expand continuous digital mentoring, simplify certification, improve access to financing, strengthen industrial clusters, and formalize stakeholder coordination. Originality: This study integrates the Octa Helix framework with IFAS–EFAS and SWOT analyses to formulate municipal-level SME development strategies.
Co-Authors Angga Prasetya Lesmana Evi Arief Syarifudin Irma Nuraida Laela Sari Restiani Muhammad Najarudin Rangga Andrian Ridha Fitria Heryani