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All Journal Synergy: Journal of Collaborative Sciences
Ekemini Edet Uko-Aviomoh
Department of Home Economics Education, Faculty of Vocational and Technical Education, University of Benin, Benin City, Nigeria.
Religion Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Trend Analysis in the Nigerian Fashion Market: Fusion of Traditional and Contemporary Styles, Inclusive and Diverse Representation, and the Rise of Athleisure and Casual Wear Peace Nonyelum Nwankwo; Isoken Ihensekhien; Ekemini Edet Uko-Aviomoh
Synergy: Journal of Collaborative Sciences Vol. 1 No. 2 (2025): Interdisciplinary Responses to Global and Local Challenges: Education, Governan
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/synergy.v1i2.143

Abstract

This paper explores the evolving dynamics of the Nigerian fashion industry, highlighting how cultural heritage and modern influences converge to shape design, consumption, and representation. Drawing from literature, industry reports, and digital trend analyses between 2015 and 2025, the study identifies three major shifts: the fusion of traditional and contemporary fashion styles, the rise of inclusivity and diversity, and the growing adoption of athleisure and casual wear. The findings reveal that Nigerian designers are reimagining traditional fabrics such as Ankara, Adire, and Aso-Oke through innovative tailoring and global collaboration. Simultaneously, increased body positivity, gender fluidity, and regional representation are transforming brand imagery and consumer engagement. The expansion of digital fashion ecosystems, driven by social media, e-commerce, and technology-based production, has amplified visibility and market access for local designers. The review concludes that Nigeria’s fashion evolution mirrors its socio-cultural transformation, presenting opportunities for sustainable growth, digital integration, and cultural diplomacy in the global creative economy.
Co-Authors Isoken Ihensekhien Peace Nonyelum Nwankwo