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Phenomenological Study: Muslim Self-Control in Responding to Shopee's “Flash Sale” R. Nia Marotina
Tasfiyah : Journal of Islamic Law and Sharia Economics Vol 1 No 2 (2025): Dinamika Hukum Islam dan Ekonomi Syariah dalam Menjawab Tantangan Sosial, Peradil
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/tasfiyah.v1i2.515

Abstract

The phenomenon of flash sales as a digital marketing strategy on e-commerce platforms such as Shopee has triggered an increase in impulsive purchasing behavior, especially among millennials and Generation Z. This study aims to understand how Muslim consumers respond to this phenomenon from the perspective of Islamic concepts and self-control. Using a qualitative phenomenological approach, this study explores the subjective experiences of Muslim consumers in dealing with flash sale promotions, as well as their reflections on Islamic ethical consumption values. The results show that features such as countdown timers and free shipping create a sense of urgency and a perception of scarcity, which trigger spontaneous purchasing decisions. In Islam, the concept of nafs (ammarah, lawwamah, muthmainnah) and the principles of muamalah are important foundations in shaping ethical and moderate consumption behavior. Although an understanding of Islamic values and the level of self-control among Muslims can suppress impulsive urges, the stimulus of flash sales still has a strong influence. These findings highlight the importance of educating Muslim consumers about consumption ethics, as well as the need for more ethical and transparent marketing practices from e-commerce players to align with the principles of justice and honesty in Islam.
Urban Farming In The City Center: Transforming Yard Spaces Into Sources Of Food And Family Income R. Nia Marotina
Amala Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): October 2025
Publisher : Faculty of Economics and Islamic Business State Islamic University of Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/nwbme289

Abstract

Rapid urbanization in urban areas has led to the conversion of agricultural land into residential areas and infrastructure, which has had a direct impact on the decline in local food availability and increased dependence on supplies from outside the city. Urban farming or city farming has emerged as an innovative and sustainable solution to strengthen food security, especially for low-income communities. This community service activity was carried out in the Kuripan Yosorejo sub-district using a Participatory Action Research (PAR) approach, which involved 30 active participants in training and assistance in cultivating food crops in their yards. The crops cultivated include fast-growing vegetables such as spinach, kale, pak choi, and sweet corn. The results of the activity show that more than 80% of the plants grew well, and around 60% of participants used the harvest for family consumption, while the other 20% sold their produce on a small scale. In addition to economic and nutritional benefits, this program also has social and environmental impacts, such as increased interaction between residents, greening of the home environment, and increased awareness of the importance of healthy food consumption. Urban farming has proven to not only provide solutions to food issues but also strengthen the role of households as producers and agents of change in urban areas. Moving forward, this activity has the potential to be expanded through multi-stakeholder collaboration to create resilient, healthy, and empowered cities.