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Rita Mutiarni
Institut Teknologi & Bisnis PGRI Dewantara Jombang
Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Strategic Business Development Analysis Using the SWOT Framework: A Case Study of a Welding Services Small Enterprise Bagus Dwi Romadhoni; Rita Mutiarni
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.129

Abstract

Small and medium-sized enterprises (SMEs) in technical service sectors are required to continuously adapt to changing market conditions and increasing competitive pressure. Strategic planning is therefore essential to ensure business sustainability and competitiveness. This study aims to analyze the internal and external business environment of a welding services SME and to formulate appropriate development strategies using an integrated SWOT-based approach. A qualitative descriptive method was employed, with data collected through direct observation, in-depth interviews, and documentation. The analysis utilized the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal–External (IE) Matrix, and the Grand Strategy Matrix. The results indicate that the enterprise possesses moderate internal strength and operates within a favorable external environment. The IE Matrix places the firm in a hold-and-maintain position, while the Grand Strategy Matrix identifies the firm in Quadrant I, indicating potential for growth-oriented strategies. Based on the SWOT Matrix, several strategic alternatives are proposed to enhance competitiveness and support long-term business development. This study highlights the relevance of integrated strategic analysis as a practical decision-making tool for SMEs in technical service industries.
Competitiveness Strategy of Culinary Msmes Based on Swot Analysis: A Case Study of Bathok’s Coffee Diajeng Fatikasari; Rita Mutiarni
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.133

Abstract

Micro, small, and medium enterprises (MSMEs) are required to continuously adapt to dynamic market conditions and increasing competition. This study aims to analyze the internal and external environments of Bathok’s Coffe and to formulate appropriate business development strategies using an integrated SWOT analysis approach. A descriptive qualitative method was employed, with data collected through observation, interviews with the business owner, and documentation. The analysis was supported by the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal–External (IE) Matrix, and Grand Strategy Matrix. The results indicate that Bathok’s Coffe possesses internal strengths related to product quality and customer loyalty, while weaknesses are identified in marketing management and technology utilization. The integration of internal and external factors places the enterprise in a moderate strategic position, suggesting a hold-and-maintain strategy. This study concludes that strengthening internal capabilities and selectively utilizing market opportunities are essential for achieving sustainable business development.
Formulating Business Development Strategies through SWOT Analysis: A Case Study of Kayffa Store Dwi Anggraeni; Rita Mutiarni
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.136

Abstract

Micro, small, and medium enterprises (MSMEs) face increasing competitive pressure that requires the formulation of effective and adaptive business strategies. This study aims to analyze the internal and external conditions of Kayffa Store and to formulate appropriate business development strategies using an integrated SWOT analysis approach. A descriptive qualitative method was employed, with data collected through observation, interviews with the business owner, and documentation. The analysis was supported by the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal–External (IE) Matrix, and Grand Strategy Matrix. The results indicate that Kayffa Store possesses several internal strengths related to product quality and customer trust, while weaknesses are identified in marketing management and promotional activities. The integration of internal and external factors places the enterprise in a moderate strategic position, suggesting a hold-and-maintain strategy. The study concludes that strengthening internal capabilities and selectively utilizing market opportunities are essential for sustainable business development.
Crafting Competitive Strategies for Creative Enterprises: Evidence from a SWOT Analysis of Zafirah Giftbox Jehan Galuh Farwati; Rita Mutiarni
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.144

Abstract

Increasing competition in the creative industry requires micro, small, and medium enterprises (MSMEs) to adopt adaptive and evidence-based business development strategies. This study aims to analyze the internal and external conditions of Zafirah Giftbox and to formulate appropriate business development strategies using an integrated SWOT approach. A qualitative descriptive method was employed, with data collected through direct observation, in-depth interviews with the business owner, and documentation. The analysis was conducted using the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal–External (IE) Matrix, and Grand Strategy Matrix. The results indicate that Zafirah Giftbox possesses key strengths in creative design, product personalization, and close customer relationships, while weaknesses remain in digital promotion and marketing management. The IFE and EFE scores place the business in a moderate strategic position, suggesting a hold-and-maintain strategy. Furthermore, the Grand Strategy Matrix highlights market penetration and product differentiation as the most relevant strategic alternatives. These findings emphasize the importance of internal capability strengthening and digital marketing optimization to enhance the competitiveness and sustainability of creative MSMEs.
Co-Authors Bagus Dwi Romadhoni Diajeng Fatikasari Dwi Anggraeni Jehan Galuh Farwati