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All Journal MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Yulia Novita
Universitas Islan Sultan Syarif Kasim Riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pendidikan Kewirausahaan dan Literasi Digital Sebagai Katalis Pengembangan UMKM di Kalangan Mahasiswa Awaliah Arisyah; Marisa Anggraini; Yulia Novita
MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis Vol. 1 No. 4 (2025): Oktober : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Publisher : CV Muara Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64365/muanomi.v1i4.116

Abstract

Entrepreneurship education and digital literacy are increasingly recognized as important foundations for the development of student-led micro, small, and medium enterprises (MSMEs), especially in today’s digital-driven economy. This study explores how these two elements work together to strengthen students’ entrepreneurial abilities and support the growth of digitally oriented MSMEs. Using a mixed-method approach, data were obtained from 250 students through structured surveys and complemented by in-depth interviews with 12 key informants, including lecturers, MSME assistants, and active student entrepreneurs. The findings reveal that entrepreneurship education enhances students’ managerial readiness, strengthens their entrepreneurial mindset, and encourages business initiation. Meanwhile, digital literacy contributes to improved mastery of digital marketing, online transaction operations, and the use of data in decision-making. When combined, both variables show a mutually reinforcing influence on the performance of student MSMEs. This research emphasizes the importance of integrating entrepreneurial learning with practical digital skills to build sustainable and innovative student businesses. Several recommendations are proposed, including strengthening curricular content, providing hands-on digital training, and enhancing institutional support for student business incubation programs
Co-Authors Awaliah Arisyah Marisa Anggraini