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M. Ramli
Universitas Islam Indragiri
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH MEDIA SOSIAL TERHADAP PERILAKU KONSUMEN GENERASI Z DALAM PEMBELIAN PRODUK FASHION Sri Astuti; M. Ramli; Rizki Cendra Kirana
Digital Business Insights Journal Vol 1 No 1 (2025): DIGITAL BUSINESS INSIGHTS JOURNAL
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/bidi.v1i1.4049

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial terhadap perilaku konsumen Generasi Z dalam pembelian produk fashion. Generasi Z, sebagai digital natives, menjadikan media sosial sebagai bagian integral dari kehidupan mereka, termasuk dalam hal konsumsi produk fashion. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden Generasi Z yang aktif di media sosial dan pernah membeli produk fashion. Hasil penelitian menunjukkan bahwa media sosial memiliki pengaruh positif dan signifikan terhadap preferensi merek, keputusan pembelian, dan loyalitas merek pada konsumen Generasi Z. Konten visual yang menarik, interaksi dengan influencer yang kredibel, ulasan, dan partisipasi dalam komunitas online terbukti menjadi faktor-faktor kunci yang mempengaruhi perilaku pembelian produk fashion Generasi Z di media sosial. Penelitian ini menggarisbawahi pentingnya bagi merek fashion untuk memiliki kehadiran yang kuat dan efektif di media sosial dan mempertahankan konsumen Generasi Z.
PENERAPAN CLOUD COMPUTING PADA UMKM WAHYU LAUNDRY Efa Sa'adah; Yuliati; Dila Rusti; M. Ramli
Digital Business Insights Journal Vol 1 No 2 (2025): DIGITAL BUSINESS INSIGHTS JOURNAL
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/bidi.v1i2.4458

Abstract

Currently, the laundry business or clothing washing service is continuously evolving. The growth of this business presents new challenges for laundry entrepreneurs due to the increasing competition in this field. This high level of competition has led to decreasing revenue. Therefore, an appropriate strategy is necessary to address these issues, one of which is to maximize service. This research aims to develop a laundry administration system model to improve customer service, to analyze and implement cloud computing technology in Wahyu Laundry, a micro, small, and medium enterprise (MSME), as a digital solution to enhance operational efficiency and data management. MSMEs often face challenges in managing customer information, transactions, and inventory due to limited technological resources.By utilizing cloud services such as online data storage, web-based business management applications, and automated recording systems, Wahyu Laundry can manage its business more effectively and in real-time without relying on expensive local hardware.
Co-Authors Dila Rusti Efa Sa'adah Rizki Cendra Kirana Sri Astuti Yuliati