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All Journal Journal of Information System, Applied, Management, Accounting and Research Jurnal Proaksi
Suryaningsi Suryaningsi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH STRATEGI PEMASARAN, E-COMMERCE, PEMAHAMAN AKUNTANSI, PENGALAMAN USAHA, DAN KREATIVITAS, TERHADAP PENINGKATAN PENDAPATAN UMKM (SURVEY PADA UMKM DI KOTA KUPANG) .Suryaningsi, Suryaningsi; Lamaya, Fauziyah; Kiraman, Fadlul; Dian, Afra Asmici
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1776

Abstract

The aim of this research is to find out the influence of marketing strategy, e-commerce, understanding of accounting, business experience and creativity on increasing MSME income. The type of data for this research is primary data. The population in this research are MSMEs in Kupang City that are still active and registered with the Kupang City Cooperatives and UMKM Service in 2020. The number of samples determined was 200 samples. The analytical method used is multiple linear regression analysis. The research results show that E-commerce and Marketing Strategy have a significant influence on increasing MSME income. Where it is shown from the results of data processing that the significance value of the two variables is both 0.000 or greater than 0.05 from the specified standard limit. And the calculated t results for both variables are greater than the t table. Meanwhile, the variables Business Experience, Creativity and understanding of accounting have no influence on increasing MSME income. This can be shown by the results of a significance value greater than 0.005. However, simultaneously these five variables have a joint influence on increasing MSME income
Green Tax dan Green Incentive Sebagai Instrumen Menuju Ekonomi Berkelanjutan di Indonesia Putri Gantine Lestari; Kaca Dian Meila; Suryaningsi Suryaningsi
Jurnal Proaksi Vol. 12 No. 4 (2025): Oktober - Desember
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v12i4.7994

Abstract

Main Purpose - The purpose of this study is to analyze how Green Tax and Green Incentive can enchance tax revenues and promote environmentally friendly businesses to achieve a sustainable economy. Method - The research metode used in this study Is a Scooping Review, by the Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses Extension for Scooping Review (PRISMA-ScR) guidelines. Main Findings - The main findings in this research that Green Tax and Green Incentive are Proven can be an effective instruments for environmental protection but also to increase revenue. Theory and Practical Implications - This Study emphasizes that Green Tax and Green Incentive Serve a dual function as instruments for addressing environmental externalities while simultaneously driving rurtainable economic growth. The implication is that government should reinforce green fiscal reforms through more effective tax rates, integrated incentives and revenue allocation to support energy transition and the achievement of SGD’s. Novelty - The Novelty of thiss study lies in its comprehensieve examination of the role of green tax and green incentive in simultaneously enhancing state revenue and fostering green techological innovation to achieve a sustainable economy in Indonesia. Keywords: Green Tax, Green Incentive, State Revenue, Green Technology, Sustainable Economy.
Co-Authors Dian, Afra Asmici Kaca Dian Meila Kiraman, Fadlul LAMAYA, FAUZIYAH Lestari, Putri Gantine