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All Journal JESH: Journal of Economics, Social, and Humanities
Syauqiyah Rouful Wahidah
Universitas Ahmad Dahlan

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Green Entrepreneurial Orientation and Green Incremental Innovation: The Mediating Role of Supply Chain Learning Syauqiyah Rouful Wahidah; Muhammad Ali Fikri; Poppy Laksita Rini
Journal of Economics, Social, and Humanities Vol. 3 No. 1 (2025): JESH: Journal of Economics, Social, and Humanities
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jesh.v3i1.322

Abstract

The concept of green entrepreneurial orientation combines aspects of entrepreneurship and environmental sustainability, supporting supply chain learning and enhancing the flow of information related to green incremental innovation. The research aims to analyze the effect of green entrepreneurial orientation on green incremental innovation with mediation of supply chain learning. The sample of this study consists of 85 hotel employees in Yogyakarta, Indonesia. Data processing was conducted using Structural Equation Model-Partial Least Square version 4.0. This study shows that green entrepreneurial orientation has a positive effect on green incremental innovation, green entrepreneurial orientation positively influences supply chain learning, supply chain learning positively impacts green incremental innovation, and green entrepreneurial orientation positively affects green incremental innovation with supply chain learning as a mediator.
Co-Authors Fikri, Muhammad Ali Poppy Laksita Rini