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Amie Kusumawardhani
Universitas Diponegoro, Semarang, Indonesia
Economics, Econometrics & Finance

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Strategic Intellectual Property Management and Intrapreneurship: Leveraging Talent Development for Competitive Advantage in the Indonesian Film Industry Chakalica Widyadipraja; Amie Kusumawardhani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5079

Abstract

This study analyzes the strategies of intellectual property (IP) management, talent development, and the role of intrapreneurship performance in the film industry, as well as the implications of the Resource-Based View (RBV) Theory on the business potential of companies. A comprehensive approach to IP management includes identification, valuation, and legal protection, recognizing creativity as a primary asset. This strategy maximizes the economic value and legal protection of each film production. Additionally, talent development and regeneration in the film industry are achieved through collaborations with educational institutions and internship programs, creating a work environment that supports creativity and innovation. Intrapreneurship performance is a key factor in achieving a competitive advantage. A strong culture of innovation and entrepreneurship enables companies to support employees' creative ideas through internal programs and competitions, providing a competitive edge that is difficult for competitors to replicate. From an RBV perspective, film companies have significant business potential by leveraging unique resources and capabilities, such as a culture of innovation and talent development programs. Theoretical implications suggest that integrating IP management, entrepreneurship performance, and RBV can build a sustainable business strategy. Companies are advised to focus on IP protection, support intrapreneurship performance, and develop talent to maintain competitive advantage, using RBV for long-term growth strategies through sustainable innovation and effective resource management.
Phenomenological Study on Diamond Jewelry Purchase Decisions as a Tertiary Need (A Study on the FebriMela Brand) Pebri Melati; Amie Kusumawardhani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7307

Abstract

This research seeks to explore the decision-making process behind purchasing diamond jewelry as a way of fulfilling tertiary needs, with a specific focus on the local brand FebriMela. The motivation to buy diamond jewelry extends beyond functional purposes, encompassing emotional, psychological, and social dimensions such as boosting self-confidence, gaining social acknowledgment, and shaping personal identity. Employing a qualitative approach through a phenomenological lens, the study investigates consumers' subjective experiences. Data were gathered through in-depth interviews, observations, and documentation involving individuals who have bought FebriMela jewelry. The findings reveal that brand trust plays a central role in purchase decisions, followed by emotional experiences and social interactions with the sellers. These results highlight the significance of emotional value in the consumption of luxury goods in Indonesia and offer fresh perspectives on local consumer behavior regarding diamond jewelry. This study aims to contribute to the broader understanding of luxury consumer behavior, particularly within the Indonesian cultural context.
Co-Authors Chakalica Widyadipraja Pebri Melati