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Zumrotul Fitriyah
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Economics, Econometrics & Finance

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The Effect of Shopping Emotion and Trust in NCT Merchandise Purchase Decisions at X in Surabaya Nurul Aulia Dewi; Zumrotul Fitriyah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5534

Abstract

This study aims to determine the influence of shopping emotion and trust on NCT merchandise purchase decisions on X at NCTZen Surabaya. This research was carried out because the development of social media is no longer used for communication, but can be used for promotional media. Digital marketing can be done on social media, one of which is X. This research is expected to be a reference for future literature. The method used in this study uses PLS with a quantitative approach with a purposive sampling method using a Likert scale. The questionnaire consisted of 90 respondents with the criteria of NCT fans in Surabaya and had purchased NCT merchandise on X. The results of this study show that shopping emotion and trust have an influence and contribute to purchase decisions.
Determinants of Eco-Friendly Product Adoption: The Role of Green Marketing, Environmental Awareness, and Price Perception in Shaping Consumer Decisions Nabilah Rosa Azzahra; Zumrotul Fitriyah; Dewi Deniaty Sholihah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

The rise of environmental concerns has led to increasing interest in sustainable consumer behaviour, especially in urban retail settings. This study aims to examine the influence of green marketing, enviromental awareness, and price perception on consumers’ decisions to adopt eco-friendly products, specifically Ecobags, in the context of a modern retail environment. A quantitative approach was employed using purposive sampling, involving 105 respondents who had previously purchased Ecobags at Indomaret stores in Surabaya, Indonesia. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The findings reveal that while green marketing has a positive but statistically insignificant effect on purchase decisions, both environmental awareness and price perception significantly influence consumers' decisions to adopt eco-friendly alternatives. Environmental awareness emerged as the most influential factor, indicating that sustainability-driven knowledge and concern are key drivers of pro-environmental behavior. Additionally, consumers' perception of price as aligned with quality and benefit contributes significantly to their purchasing decisions. These results underscore the importance of enhancing sustainability messaging and optimizing pricing strategies to encourage widespread adoption of green products in emerging markets.
The Influence of Viral Marketing and Fear of Missing Out (FOMO) on Impulsive Buying of Miniso x Harry Potter Products in Surabaya Ella Elvina Yuwono; Zumrotul Fitriyah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of viral marketing and fear of missing out, or FOMO, on impulsive buying at Miniso X Harry Potter in Surabaya. This study uses quantitative methods with data collection techniques through distributing questionnaires to a population of Miniso X Harry Potter consumers in Surabaya. The sampling method is non-probability sampling with a purposive sampling technique, so that the total number of samples taken is 90 respondents. Performing data analysis with SmartPLS software. Based on the research results, it is known that viral marketing and fear of missing out or FOMO contribute to the impulsive buying of Miniso X Harry Potter collaboration products in Surabaya.
Co-Authors Dewi Deniaty Sholihah Ella Elvina Yuwono Nabilah Rosa Azzahra Nurul Aulia Dewi