Garuda - Garba Rujukan Digital

The Influence of Brand Experience, Brand Satisfaction, and Perceived Quality on Brand Loyalty Toward Bottled Drinking Water Products (AMDK) Nabila Putri Sayekti; Anton Agus Setyawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6008

In recent years, branding theory has increasingly focused on understanding the relationship between consumers and brands. A brand serves as a symbolic and functional bridge between buyers and sellers, facilitating trust, communication, and emotional connections (Şahin et al., 2011). It plays a key role in influencing consumer purchasing decisions. A brand represents an offering from the seller to the consumer that consistently conveys its character, utility, and assurance of quality (Suntoro & Silintowe, 2020). In this context, "character" refers to the brand's personality or image, "utility" signifies both the practical benefits of the product and its role in the consumer's life, and "assurance of quality" reflects the reliability and trustworthiness of the brand. Consequently, consumers are more likely to make repeated purchases of a particular brand, as they develop trust and confidence in its consistency. This study aims to explore the underlying factors of brand experience, brand satisfaction, and brand loyalty. Brand loyalty, in this case, encompasses emotional attachment, trust, and habitual behavior towards a brand. A quantitative approach is employed to collect data via an online questionnaire. The research uses purposive sampling, which is appropriate as it targets individuals with relevant insights into their experiences and attitudes towards the brand, ensuring that the sample aligns with the study’s objectives. This non-probability sampling method allows for a more focused exploration of consumer-brand relationships, compared to generalizing from a broader population.

Impulsive Fashion Purchases on Shopee: Fashion Involvement, Positive Emotions, Platform Quality, and Online Promotions Aisyah Putri Agustin; Anton Agus Setyawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6009

This study investigates the factors influencing impulsive buying behavior among consumers using the Shopee marketplace, focusing on the fashion segment, which has experienced rapid growth, contributing significantly to revenue with an increase of up to 24% (Sritanakorn & Nuangjamnong, 2021). Increased income and accessible credit options have escalated impulsive buying tendencies, driven by consumers’ desire to fulfill immediate needs with ease (Park et al., 2006). The study examines the impact of consumer fashion involvement, positive emotions, online platform quality, and online sales promotions on impulsive buying behavior. Using a quantitative approach, data were collected through online questionnaires distributed to 208 purposively sampled respondents and analyzed with Structural Equation Modeling (SEM) using Smart PLS. The findings reveal significant direct effects of fashion involvement, positive emotions, online platform quality, and sales promotions on impulsive buying behavior, alongside potential mediating and interacting effects, such as positive emotions amplifying the influence of platform quality and sales promotions. These results highlight the importance of synergistic promotional strategies and user-friendly platform designs in stimulating impulsive purchases, while also acknowledging limitations in sample representativeness and suggesting further investigation into causal mechanisms and interactions between these factors to provide nuanced insights for e-commerce strategies.

Analysis of the Impact of Shopee's Double Days Festival Online Shopping Promotion Strategy on User Participation Intention (Study on Millennial Generation Shopee E-Commerce Users) Muhammad Ilham Maulana; Anton Agus Setyawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6273

This study aimed to analyze the impact of Shopee's double days festival online shopping promotion strategy on user participation intentions (Study on Millennial Generation Shopee E-Commerce Users). This research is a type of quantitative descriptive research. The population in this study were all millennial generation Shopee e-commerce users spread throughout Indonesia. The sample size of this study was 150 respondents. The sampling technique used was non-probability, with purposive sampling. This research uses primary data. The data collection technique used was a questionnaire. This analysis process was carried out using the Smart PLS 3.2 application. The results of this study show that the Perceived temptation of price promotion has a positive and significant influence on participation intention. This means that the higher the perceived temptation of price promotion, the higher the participation intention. Perceived fun of promotion activities positively and significantly affects participation intention. This means the higher the perceived fun of promotion activities, the higher the participation intention. Perceived category richness of promotion positively and substantially influences participation intention. This means the higher the perceived categories' richness of promotion, the higher the participation intention.

The Influence of E-WoM, Brand Attitude, and Brand Love on Online Consumer Purchase Intentions for Halal Skincare Products Putri Silvia Istiqomah; Anton Agus Setyawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6669

This study investigates the influence of Electronic Word of Mouth (E-WoM), brand disposition, and brand affection on consumers’ online purchase intentions specifically within the halal skincare product segment. Grounded in the Theory of Planned Behavior and the Affect Transfer Theory, this research explores how cognitive and emotional brand evaluations, combined with peer-generated online information, shape consumer decision-making in a faith-driven market. While prior studies predominantly emphasized affirmative word of mouth or examined these variables in isolation within conventional cosmetic contexts, this study integrates them in the emerging domain of halal skincare a sector where ethical alignment and perceived credibility are crucial. The research focuses on The Originote, a halal-certified skincare brand, with a purposive sample of 229 respondents including potential buyers, current users, and past consumers of the brand. This sampling method was selected to ensure participants had relevant exposure or intent toward halal skincare, though it limits broader generalization. Data were analyzed using SEM-PLS (version 3.2.9). Findings confirm that E-WoM, brand disposition, and brand affection each have a significant and positive effect on online purchase intention. Furthermore, the study highlights that various forms of E-WoM, such as customer reviews, product ratings, and influencer endorsements, differentially influence purchasing behavior, underscoring the strategic value of digital engagement in halal consumer markets.

The Influence of Halal Brand Awareness and Religiosity on Muslim Consumers' Halal Product Purchasing Decisions Muhammad Reza; Anton Agus Setyawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9056

This research investigates the influence of halal brand recognition and religious commitment on Muslim consumers’ purchasing decisions regarding halal products. Utilizing a quantitative research framework, original data were obtained through questionnaires from 150 purposively selected respondents who were Muslim, aged 21 or older, and had purchased halal products. Three constructs were assessed using a five-point Likert scale: Consumer Awareness of Halal Brands, Religious Commitment, and Halal Product Purchase Decisions. Halal Brand Awareness assesses consumers’ knowledge and recognition of halal-certified products, including awareness of ingredients, labeling, and compliance with Islamic dietary laws. Religiosity examines the impact of personal religious beliefs and practices on consumer behavior. Halal Purchase Decision reflects consumers’ evaluation and commitment to acquiring halal products, considering factors such as religious guidance, hygiene, quality, family influence, and health. The analysis of the data indicated that halal brand awareness and religiosity both positively and significantly influence Muslim consumers’ decisions to purchase halal products, confirming the study’s hypotheses. These findings provide insights for marketers to enhance consumer education and emphasizing the significance of halal certification, while also underscoring the role of religiosity in shaping purchasing behavior.

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