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Sri Murwanti
Universitas Muhammadiyah Surakarta, Surakarta, Indonesia

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Analysis of the Influence of Social Media Marketing and E-Wom on Purchase Intention of Somethinc Products Mediated by Brand Trust in Solo Raya Az-zhahra Ramadhani Margitarino; Sri Murwanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6160

Abstract

This study investigates the influence of Social Media Marketing and electronic Word of Mouth (e-WOM) on Purchase Intention for Somethinc products, with Brand Trust as a mediating variable in the Solo Raya region. Using a quantitative approach, data were collected via an online questionnaire from 178 individuals who had previously purchased Somethinc products, selected through purposive sampling, and analyzed using Smart PLS 4.0 software. The study acknowledges that purposive sampling may introduce bias by excluding non-customers, and future research should include broader demographics to capture a comprehensive view of consumer behavior. While the sample size was adequate, expanding it in future studies would enhance generalizability. Social Media Marketing was measured through content consistency, interactivity, and customer engagement on platforms like Instagram and TikTok, while e-WOM was assessed via online reviews, recommendations, and discussions. Results indicate that both Social Media Marketing and e-WOM significantly and positively affect Purchase Intention, directly and indirectly via Brand Trust. To enhance Purchase Intention, Somethinc should prioritize consistent, engaging content, active customer feedback responses, and environmentally sustainable marketing strategies.
Comparison of Financial Performance Before and After the Merger of PT Selamat Sempana Perkasa into PT Selamat Sempurna Tbk Danaz Reza Marlindo; Sri Murwanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6329

Abstract

Merger is one of the strategies used for company expansion to maintain and/or develop the business. The purpose of this study is to analyze the differences in the Debt to Equity Ratio (DER), Return on Assets (ROA), Net Profit Margin (NPM), Current Ratio (CR), and Total Asset Turnover (TATO) before and after the merger of PT Selamat Sempurna Tbk and PT Selamat Sempana Perkasa. This research employs a quantitative comparative method, comparing pre- and post-merger financial data. The study uses a time series sample for a period of 2 years (2020-2022) before the merger and 2 years (2022-2024) after the merger, sourced from the official IDX website (www.idx.co.id) and the PT Selamat Sempurna Tbk website (https://smsm.co.id/). Data analysis was conducted using both the paired sample t-test and the Wilcoxon test. The paired t-test is suitable for comparing the means of normally distributed data, while the Wilcoxon test is used for non-parametric data when the normality assumption is not met. The selection of both tests ensures robustness in handling different data characteristics. The results show significant differences in the Debt to Equity Ratio (DER) and Net Profit Margin (NPM) before and after the merger. However, no significant differences were found in Return on Assets (ROA), Current Ratio (CR), and Total Asset Turnover (TATO). This lack of change in certain ratios may indicate that the merger, while impactful in terms of financial leverage (DER) and profitability (NPM), did not substantially affect the operational efficiency (TATO) or overall profitability (ROA), possibly due to the nature or scale of the merger. This study can inform policy decisions for related agencies and contribute to the development of corporate financial management, particularly in the analysis of key financial ratios such as DER, ROA, NPM, CR, and TATO.