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Ihwan Susila
Universitas Muhammadiyah Surakarta, Surakarta, Indonesia
Economics, Econometrics & Finance

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Analysis of the Influence of Religious Beliefs and Solidarity on Product Boycott Behavior Nabila Salwa Amarta; Ihwan Susila
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6188

Abstract

This study analyzes the impact of religious belief and social solidarity on the boycott behavior of pro-Israel products. A quantitative descriptive approach was used with random sampling to select 101 participants who met the criteria, using a closed-ended questionnaire consisting of 30 statements focused on intrinsic and extrinsic factors influencing boycott behavior. The primary data were collected directly from the respondents. The variables in this study include two independent variables, religious belief (X1) and social solidarity (X2), and one dependent variable, boycott behavior (Y). The population of this study consisted of residents in Surakarta who were involved in the boycott movement. The analysis of data included tests for validity and reliability, classical assumptions (normality, multicollinearity, and heteroscedasticity), and both simple and multiple linear regression analysis. Hypothesis testing was conducted using t-tests, F-tests, and the coefficient of determination (R²). The results reveal that both religious belief and social solidarity significantly positively influence boycott behavior. The higher the level of religious belief and social solidarity, the greater the tendency to engage in the boycott as a form of support for Palestine. Simultaneously, these two variables explain 74.2% of the variation in boycott behavior, highlighting the importance of religious belief and social solidarity in motivating individuals to participate in social movements. The study also suggests that other factors, such as brand loyalty or media influence, which were not analyzed in this study, may affect boycott behavior and should be considered in future research.
Analysis of Social Media Marketing Activities in the Influence of the Level of Consumer Trust in MSME Enterprises in Surakarta (Case Study on Vendorpanggung.id) Achmad Baihaqi; Ihwan Susila
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6238

Abstract

This research aims to identify social media activities carried out to increase trust and gain consumer potential. Analyze the impact of social media activities on potential consumers' trust in MSME businesses and investigate the right social media approach model to gain the trust of potential consumers. The research method used is a qualitative method. The data source in this research comes from primary data. The primary data used in this research is the result of participatory observation carried out when visiting the Vendorpanggung.id office. Data collection methods use interview and observation techniques. Data Analysis Methods include transcribing all interviews and observation notes. Presentation of data in narrative form supported by direct quotations from interviews and observations. The results of this research show that the right approach in managing social media plays a very important role in building consumer trust in prospective MSME businesses. One of the key strategies found is presenting quality content. Compelling visual content, accompanied by a narrative that connects customers to the brand, can increase appeal and create trust. This shows that the display and representation of information has a significant impact on consumer perceptions.
Co-Authors Achmad Baihaqi Nabila Salwa Amarta