Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Education Management and Social Science IIJSE JHSS (Journal of Humanities and Social Studies)
Yudi Nur Supriadi
Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analysis of Purchase Decisions for Counterfeit Fashion Products in E-Commerce Jelita Puspita Wiyana; Iwan Kresna Setiadi; Yudi Nur Supriadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6261

Abstract

This research examines the impact of electronic word-of-mouth, Live Streaming, and Counterfeit Fashion Products, with Price acting as a moderator, on purchase decisions in Shopee e-commerce. The study employed SmartPLS SEM with 208 respondents. The findings reveal that Electronic Word of Mouth significantly positively influences purchase decisions by enhancing consumer trust and intentions. Counterfeit fashion products also positively impact purchase decisions, attracting consumers through affordable prices despite lower quality. Live streaming, as a promotional tool, significantly boosts purchase decisions by increasing consumer interest and trust through live demonstrations and real-time interactions. Price strengthens the relationship between interest in counterfeit fashion products and purchase decisions. These results highlight the crucial role of price, Electronic Word of Mouth, and live streaming in digital marketing strategies to drive purchase decisions in e-commerce.
The Effect of Capital Structure, Business Risk, and Asset Structure on Financial Performance: An Empirical Study of Automotive Companies Listed on the Indonesia Stock Exchange for the 2019–2023 Period Irmayanti Irmayanti; Yudi Nur Supriadi; Etty Nurwati; Sri Purwanto; Moeljadi Moeljadi
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4202

Abstract

This study aims to analyze the effect of capital structure (Debt-to-Equity Ratio/DER), business risk (Beta), and asset structure (Current Asset to Total Asset Ratio/CATA) on the financial performance (Return on Assets/ROA) of automotive companies listed on the Indonesia Stock Exchange during the 2019–2023 period. This research employs a quantitative approach utilizing secondary data. The population consists of all automotive companies listed on the Indonesia Stock Exchange from 2019 to 2023, with purposive sampling used to select the sample. The study applies Descriptive Statistical Analysis, Classical Assumption Tests, Multiple Linear Regression Analysis, t-test, F-test, and the Coefficient of Determination (R²). The results show that Beta and CATA have a positive and significant effect on the ROA of automotive companies in Indonesia, while DER does not have a significant effect. Simultaneously, the three independent variables (DER, Beta, and CATA) have a significant effect on ROA, with an Adjusted R² of 86.23%, reflecting the model's ability to explain the variability in financial performance. This study is original as it integrates the analysis of capital structure, business risk, and asset structure to provide a comprehensive assessment of financial performance in the automotive sector, while also updating the analysis period through 2023.
Digital Fatigue in Marketing Exposure: When Too Much Content Reduces Engagement and Brand Attachment Timothy Lotthary Maringan Purba; Yudi Nur Supriadi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.358

Abstract

The rapid growth of digital marketing and algorithm-based personalization has substantially increased the intensity of marketing content that consumers receive across social media, e-commerce, and email channels. While this development allows companies to reach consumers more efficiently, excessive exposure can trigger digital fatigue, a state of mental and emotional exhaustion caused by an overload of digital information. This phenomenon becomes increasingly relevant in the omnichannel era, when consumers are exposed to marketing messages simultaneously through multiple digital platforms. This study aims to analyze the effect of digital content exposure intensity on digital fatigue, as well as its impact on consumer engagement and brand attachment, and to examine the mediating role of digital fatigue in these relationships. This study employed a quantitative approach using an explanatory research method. Data were collected through an online questionnaire distributed via Google Forms to active users of social media and digital platforms in Indonesia, with a purposive sample of 403 respondents aged 17 years and above. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software. The results show that digital content exposure intensity has a positive effect on digital fatigue, and that digital fatigue negatively affects both consumer engagement and brand attachment. In addition, digital fatigue is proven to mediate the relationship between exposure intensity and consumer behavioral responses. These findings suggest that companies need to manage the frequency and intensity of digital marketing more carefully in order to preserve consumer comfort, sustain engagement, and maintain long-term emotional relationships with consumers.
Co-Authors Alfatih S. Manggabarani Bonitian Rifiansyah Etty Nurwati Irmayanti Irmayanti Iwan Kresna Setiadi Jelita Puspita Wiyana Moeljadi Moeljadi Sri Purwanto Timothy Lotthary Maringan Purba