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Jojok Dwiridotjahjono
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Economics, Econometrics & Finance

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The Influence of Visual Merchandising, Store Atmosphere, and One Stop Shopping on Impulse Buying in Consumers of Oh! Some (KKV) Galaxy Mall Surabaya Reni Vianggraini; Jojok Dwiridotjahjono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6285

Abstract

The rapid growth of the modern retail sector in Indonesia encourages retailers to continuously innovate in developing effective strategies to face competition. This study examines the influence of visual merchandising, store atmosphere, and one-stop shopping on impulse buying among consumers of OH! SOME (KKV) Galaxy Mall Surabaya. This research is an associative research type using a quantitative approach. Determination of the number of samples using the Cochran formula and sampling using purposive sampling techniques. Data collection was carried out by questionnaire, and data analysis was conducted using multiple linear regression. The results of the research indicate that visual merchandising, store atmosphere, and one-stop shopping simultaneously or partially have a significant influence on impulse buying. This study serves as a reference for retail managers to design effective marketing strategies to enhance competitiveness and sales volume.
Employee Performance Analysis Based on Work Stress, Compensation, and Human Relations at PT Mazarzo Kreatif Indonesia Melinda Putri Aprilia Simatupang; Jojok Dwiridotjahjono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6931

Abstract

The event and wedding organizer industry has a dynamic and high-pressure work environment; therefore, factors such as work stress, compensation, and human relations are essential elements in determining employee performance. This study aimed to analyze the influence of work stress, compensation, and human relations on employee performance at PT Mazarzo Kreatif Indonesia. This research was an associative study using a quantitative approach. The population in this study consisted of employees of PT Mazarzo Kreatif Indonesia. The sampling technique used was non-probability sampling with a saturated sampling method. Data analysis was conducted using multiple linear regression to examine the simultaneous and partial effects of the independent variables on employee performance. The results showed that work stress, compensation, and human relations simultaneously had a significant effect on employee performance. Partially, work stress had a significant negative effect on performance, indicating that the higher the level of work stress, the lower the employee performance. Compensation had a positive and significant effect on performance, suggesting that fair compensation increased work motivation and productivity, which led to improved performance. Meanwhile, human relations also had a positive and significant effect on performance, meaning that a harmonious work environment and good communication enhanced employee work effectiveness.
Analysis of Purchasing Decisions Based on Beauty Influencer Tasya Farasya, Electronic Word of Mouth (E-WOM), and Brand Image on Consumers of Skintific 5x Ceramide Barrier Moisturizer Gel Skincare Product in Surabaya Nadilla Putri Pertiwi; Jojok Dwiridotjahjono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to analyze the influence of beauty influencer Tasya Farasya, Electronic Word of Mouth (E-WOM), and Brand Image on Purchasing Decisions for Skintific 5x Ceramide Barrier Moisturizer Gel products in Surabaya. The development of the care and beauty industry is currently growing rapidly and is followed by a digitalization strategy in marketing a product. In the digital era, the role of beauty influencers is consideres increasingly significant in shaping consumer perceptios, while E-WOM is an important factor in disseminating information about a product. In addition, a good brand image helps increase consumer trust and can encourage purchasing decisions. The type of research used in this study is associative research with quantitative methods. The sampling technique in this study is nonprobability samoling with a purposive sampling method. The data in this studi uses primary and secondary data. Primary data is obtained from questionnaires filled out by 100 respondents, while secondary data is based od sources relevant to the research topic. The results of this study based on the data analysis that has been carried out indicate that the existence of beauty influencer Tasya Farasya has a significant effect on purchasing decisions, E-WOM has a significant effect on purchasing decisions, and brand image also has a significant effect on purchasing decisions. In addition, these three factors simultaneously have a significant effect on the purchasing decision of Skintific 5x Ceramide Barrier Moisturizer Gel products in Surabaya. Therefore, this study confirms the importance of the role of beauty influencers, E-WOM, and brand image in implementing product marketing strategies. Abadi, T. W., & Hawa, E. F. (2024). Pengaruh E-WOM, Citra Merek, E-Commerce, dan Beauty Vlogger terhadap Keputusan Pembelian. Jurnal Ilmu Komunikasi, 21(1), 19–38. https://doi.org/10.24002/jik.v21i1.6406 Alfiana, D., Haris, A., & Im, N. ’. (2023). Pengaruh Kredibilitas Beauty Influencer dan Eelectronic Word Of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Bybdka (Studi pada Konsumen Bybdka di Jepara). Jebisku: Jurnal Ekonomi Dan Bisnis Islam IAIN Kudus, 1(1), 35–47. http://jim.ac.id/index.php/jebisku/ Ani, J., Lumanauw, B., & Tampenawas, J. L. A. (2021). Pengaruh Citra Merek, Promosi dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Tokopedia di Kota Manado. Jurnal Emba, 9(2), 663–674. Annisawati, A. A., & Suarsa, S. H. (2023). Pengaruh Elektronik Word of Mouth (E-WOM) and Brand Image Terhadap Keputusan Pembelian Konsumen Milenial di Bandung Pada era Pandemic Covid - 19. Jurnal Sekretaris & Administrasi Bisnis (JSAB), 7(1), 9–21. https://doi.org/10.31104/jsab.v7i1.247 Az-Zahra, P., & Sukmalengkawati, A. (2022). Pengaruh Digital Marketing Terhadap Minat Beli Konsumen. Jurnal Ilmiah (Manajemen, Ekonomi, Dan Akuntansi), 6(3), 2008–2018. Devi Pratiwi, Novi Sri Wiarti, Fitrianingsih, & Bobby Hartanto. (2024). Pengaruh Influencer Review, Brand Love, dan E-Wom Terhadap Keputusan Pembelian Produk Kosmetik Implora Melalui Kualitas Produk Sebagai Variabel Intervening pada Followers Instagram Imploracosmetics. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(8), 6033–6049. https://doi.org/10.47467/alkharaj.v6i8.4365 Fadhilla, L. (2024). Analisis Media Monitoring terhadap Produk Baru Brand Skintific pada Bulan Maret 2024. Jurnal Bisnis Dan Komunikasi Digital, 1(3), 1–10. https://doi.org/10.47134/jbkd.v1i3.2754 Jannah, M., Kambolong, M., Ningtyas, C. P., Studi, P., Bisnis, A., Niversitas, U., & Oleo, H. (2023). Pengaruh Beauty Influencer Tasya Farasya Terhadap Keputusan Pembelian Produk Kosmetik PT. Paragon Technology Innovation (Studi Mahasiswa Jurusan Administrasi Bisnis). Business UHO: Jurnal Administrasi Bisnis, 8(2), 431–442. Kumbara, V. B. (2021). Determinasi Nilai Pelanggan dan Keputusan Pembelian: Analisis Kualitas Produk, Desain Produk, dan Endorse. Jurnal Ilmu Manajemen Terapan, 2(5), 604–630. Marcelia, L., Rizqyana, L., & Hermansyah, N. A. (2024). Pengaruh Digital WOM Dan Personal Branding Influencer Tasya Farasya Terhadap Persepsi Produk Kosmetik Yang Berdampak Pada Keputusan Pembelian. Jurnal Strategi Bisnis Teknologi, 1(3), 104–120. https://doi.org/10.61132/jusbit.v1i3.265 Nurasmi, & Andriana, A. N. (2024). Pengaruh Peran Beauty Vlogger, Electronic Word of Mouth (E-WOM), dan Brand Image Terhadap Keputusan Pembelian Produk Skincare Skintific di Samarinda. Management Studies and Entrepreneurship Journal, 5(2), 4901–4920. http://journal.yrpipku.com/index.php/msej Pawestriningrum, W., & Roostika, R. (2022). The Effect of Beauty Influencer Trust on Brand Credibility, Advertising Credibility, Corporate Credibility and Purchase Intention of Local Skincare Products. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 01(01), 65–80. https://journal.uii.ac.id/selma/index Pratama, I. W., & Ayesha, I. (2022). Digital Marketing (Tinjauan Konseptual) (R. Wujarso, Ed.; 1st ed.). PT. Global Eksekutif Teknologi. www.globaleksekutifteknologi.co.id Putri, J., Listyorini, S., & Budiatmo, A. (2023). Pengaruh Influencer Marketing dan Brand Image Terhadap Keputusan Pembelian (Studi Pada Konsumen Produk Pond’s di Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 12(3), 922–933. Rohmawati, S. P., Ahmadi, M. A., & Surakarta, M. (2024). Analisis Pengaruh Influencer Marketing terhadap Brand Awareness dan Purchase Decision pada Produk The Originote. Jurnal Ekonomi Dan Manajemen, 2(1), 1003–1013. https://doi.org/10.62710/ys2tks33 Zukhrufani, A., & Zakiy, M. (2019). The Effect of Beauty Influencer, Lifestyle, Brand Image, and Halal Labelization Towards Halal Cosmetical Purchasing Decisions. Jurnal Ekonomi Dan Bisnis Islam, 5(2), 168–180.
Co-Authors Melinda Putri Aprilia Simatupang Nadilla Putri Pertiwi Reni Vianggraini