Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal IIJSE
Rindiani Rindiani
Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Bahasa Inggris Rindiani Rindiani; Dewi Komala Sari; Kumara Adji Kusuma
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6389

Abstract

This study aims to determine the effect of brand ambassadors, brand image, and halal labeling on purchasing decisions for Scarlett Whitening products. This study uses a descriptive quantitative approach with a population of Sidoarjo people who have bought Scarlett Whitening products and are more than 17 years old. The sample was selected using purposive sampling technique. Data collection was carried out through distributing questionnaires, where respondents' answers were measured using a Likert scale. Data analysis using the SmartPLS (Partial Least Square) 4.0 tool. The results of this study prove that Brand Ambassador has an effect on purchasing decisions on scarlett whitening products. In addition, Brand Image affects purchasing decisions on scarlett whitening products and Halal Label affects purchasing decisions on scarlett whitening products.
Co-Authors Dewi Komala Sari Kumara Adji Kusuma