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Ratna Roostika
Universitas Islam Indonesia, Yogyakarta, Indonesia
Economics, Econometrics & Finance

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“Sensing” The Destination: Assessing Multisensory Experiences in Outdoor Tourism Ratna Roostika; Rizqi Adhyka Kusumawati; Titik Kuntari; Punik Mumpuni
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6576

Abstract

This study aims to understand the impact of multisensory experiences on place attachment, visitors' involvement, and revisit intention of outdoor tourism locations. A quantitative approach was chosen by distributing questionnaires to visitors of outdoor destinations in Yogyakarta and surrounding areas. The PLS-SEM technique was used to statistically analyze data from 418 valid respondents. The results showed that multisensory experiences positively influenced place attachment, visitor involvement, and intention to revisit. In addition, place attachment and visitor involvement were also found to have an impact on revisit intentions. By visiting outdoor destinations such as parks, gardens, mountains, temples, and beaches, visitors expect to find a state of relaxation and happiness, as all five senses receive stimulation from pleasant environments. This study complements previous research and broadens the scope of marketing and tourism research by analyzing multisensory experience variables so that destinations can play a greater role in people's mental health. This study also offers valuable new alternatives for the development of tourism marketing and tourism structuring strategies in the future, especially promoting tourism that cares about mental health.
e-WOM Credibility on Tiktok and Youtube: Impact on Skintific Purchase Intention Vania Konita Safera; Ratna Roostika
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6855

Abstract

This research analyzes the role of information credibility in "Electronic Word-of-Mouth (e-WOM)" on TikTok and YouTube platforms and its convincing "effect on the purchase intention of Skintific products. Involving 225 respondents obtained through Google Form, "this study used the PLS-SEM (Partial Least Square Structural Equation Modeling)" method and SPSS-based descriptive statistical analysis to test six hypotheses. The findings indicate that the credibility of information significantly influences its usefulness. The credibility of information substantially impacts its adoption. The usefulness of information notably affects purchasing. Additionally, the usefulness of information significantly influences buying intention. However, the attitude towards information does not significantly affect purchase intention, and information adoption shows that it is positive towards purchase intention. The conclusions of this study provide recommendations and suggestions for businesses to prioritize information quality, source clarity, and relevance of e-WOM content in digital marketing strategies.
Co-Authors Punik Mumpuni Rizqi Adhyka Kusumawati Titik Kuntari Vania Konita Safera