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Samsuddin Samsuddin
Universitas Muhammadiyah Pontianak, Pontianak, Indonesia
Economics, Econometrics & Finance

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The Influence of Location and Quality of Service on Purchasing Decisions at the 3 Kg LPG Station of Aswandi in Ngabang District Landak Regency Vhiony Winanda; Samsuddin Samsuddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6836

Abstract

This study aims to examine the effect of location and service quality on purchasing decisions at the Aswandi 3 kg LPG gas station in Ngabang District, Landak Regency. This study was motivated by the increasing competition among LPG distributors and the importance of the role of strategic location and quality service in attracting consumers. This study uses a quantitative approach with an associative research strategy, with a total sample of 100 respondents selected by purposive sampling. Data collection used interviews and questionnaires, while the analysis included validity, reliability, classical assumption tests, and hypothesis testing using IBM SPSS 25. The results showed that location and service quality significantly influenced purchasing decisions. Multiple linear regression analysis shows positive coefficients for location (0.232) and service quality (0.460), which indicate a direct contribution to purchasing decisions. The correlation coefficient (R) of 0.712 indicates a strong relationship between these variables, while the coefficient of determination (R²) indicates that 50.7% of purchasing decisions are explained by location and service quality. The F test confirms the simultaneous influence of these factors. The results of this study highlight the importance of strategic placement and good service in maintaining a competitive advantage in the LPG distribution market. These findings provide valuable insights for business owners to improve customer satisfaction and maintain market position amid increasing competition.
The Influence of Brand Image and Brand Trust on the Decision to Purchase XL Axiata Data Packages in Pontianak Gentar Pardeanto; Samsuddin Samsuddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7894

Abstract

This study aims to determine the effect of brand image and brand trust on purchasing decisions for XL Axiata data packages in Pontianak City. The background of this study is the rapid development of the telecommunications industry, the importance of consumer perceptions of brands, and increasingly tight competition between service providers. This study uses a quantitative approach with 100 respondents selected through a purposive sampling method. Data were collected through questionnaires and analyzed using validity, reliability, classical assumptions, and multiple linear regression tests with the SPSS version 25.0 application. The results showed that brand image and brand trust had a significant and positive effect on purchasing decisions. Brand image was measured through indicators of identity, personality, association, and brand behavior, while brand trust was assessed based on brand characteristics, company credibility, and friendship between consumers and brands. The regression results showed a correlation value of R = 0.718, which means a strong relationship, and a determination coefficient value of R² = 0.515, which means that both variables explain 51.5% of the variation in purchasing decisions. The results of the t-test show that brand image (t = 4.346; sig. = 0.000) and brand trust (t = 3.418; sig. = 0.001) have a significant partial effect. The F test (F = 32.912; sig. = 0.000) proves that there is a simultaneous effect.y offers a unique perspective on community-driven poverty alleviation strategies.
Co-Authors Gentar Pardeanto Vhiony Winanda