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All Journal Jurnal Ilmu Multidisplin IIJSE
Lis Tatin Hernidatiatin
Universitas Swadaya Gunung Jati, Cirebon, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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E-Service Quality at Livin' by Mandiri Users: The Mediating Role of E-Customer Satifaction on E-Customer Loyalty Fitriyah Nurjanah; Ela Anatasya Hutabarat; Lis Tatin Hernidatiatin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6964

Abstract

Currently, the banking world is competing fiercely to provide the best service to customers, especially in the realm of Mobile Banking. The purpose of this study was to determine the effect of e-service quality on e-customer loyalty through e-customer satisfaction as a mediating variable in m-banking users, especially livin' by Mandiri users. This study uses quantitative research methods with sampling techniques using a purposive sampling approach; the samples taken in this research were 400 respondents of livin’ by mandiri users. The data obtained will be processed through Microsoft Excel, and then continued data analysis using Smart-PLS.The results of this study show that e-service quality affects Livin'by Mandiri user e-customer satisfaction, e-service quality affects Livin' by Mandiri user e-customer loyalty, e-customer satisfaction affects Livin'by Mandiri user e-customer loyalty, and e-customer satisfaction mediates the relationship between e-service qualty and the e-customer loyalty of Livin'by Mandiri users.
Impact of Electronic Word of Mouth, Influencers, on Consumer Purchase Intentions on Fashion (Erigo Brand Study) Aolia Ihsan Romadona; Maulana Harbi; Lis Tatin Hernidatiatin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7060

Abstract

This study examines the influence of electronic word of mouth (eWOM) and social media influencers on consumer buying intent, with an emphasis on the Indonesian fashion brand Erigo. The study aims to analyse how eWOM and influencers directly influence consumers’ purchase intention towards Erigo products. Data for this study were gathered using a quantitative methodology. through an online questionnaire from 150 active Users of social media between the ages of 18 and 40 in Cirebon City who are familiar with the Erigo brand. The sampling method followed Roscoe’s Rule of Thumb, while the data was examined using multiple regression analysis. Results indicate that although eWOM contributes to brand perception, It has no discernible impact on the intention to buy. On the other hand, influencers show a strong positive impact on consumer purchase intentions, with their digital presence and credibility contributing significantly to consumer interest. The study found that eWOM and influencers together explained 33.0% of the difference in consumers' purchase intentions, and the remaining 67.0% was due to other factors. The findings contribute to digital marketing theory by highlighting the dominant role of influencers over eWOM in shaping consumer behaviour.
The Influence of Company Reputation and Digital Marketing on Purchasing Decisions in the Tokopedia Marketplace by Cirebon City Consumers Hammam Fadillah Azka; Fahad Rizky Wiguna; Lis Tatin Hernidatiatin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7464

Abstract

The purpose of this study is to analyze the role of company reputation and digital marketing on purchasing decisions of Tokopedia users in Cirebon. The testing method used in this study is Partial Least Square (PLS) based on Structural Equation Modeling (SEM) with primary and quantitative data. The study population is Tokopedia users in Cirebon, with a sample of 70 respondents selected through purposive sampling and online questionnaire distribution. The results of the study conclude that both variables of company reputation and digital marketing have a significant and positive influence on purchasing decisions by the people of Cirebon city on Tokopedia marketplace users. Most Tokopedia users in Cirebon city prefer to access information to assess the reputation of the company they are going to buy from social media and internet search engines as well as the Tokopedia website compared to e-mail when shopping on Tokopedia.
The Influence of Digital Marketing and Product Quality on Rocket Chicken Consumer Satisfaction Cirebon City Albert Faber; Rezaldy Al Rahman; Lis Tatin Hernidatiatin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8150

Abstract

Purpose of this study is to investigate how customer satisfaction at Rocket Chicken in Cirebon City is impacted by digital marketing and product quality. A quantitative research approach was employed, with data collected through an online questionnaire (Google Form) distributed to 349 respondents who had purchased Rocket Chicken products at least twice within the past three months. SPSS 25 software was used to help analyze data using multiple linear regression. Results reveal that: (1) Digital marketing has a significant impact on consumer satisfaction (β = 0.37; p < 0.05), especially through advertising on social media and website optimization, although the inaccuracy of promo information needs to be fixed; (2) Product quality has a more dominant influence (β = 0.59; p <0.05) with the main indicators of freshness, presentation, and consistency of taste; (3) Simultaneously, both variables explain 78% of the variation in consumer satisfaction (R² = 0.78). The practical implications of this study emphasize the need for Rocket Chicken to improve the consistency of product quality through strict operational standards, improve digital information management, and optimize interactions on digital platforms. These findings form the basis of a business strategy to increase consumer loyalty and competitiveness in the culinary industry in Cirebon City.
Pengaruh Content Marketing dan Brand Image terhadap Keputusan Pembelian Produk Liptint Wardah Iona Shabihah; Lis Tatin Hernidatiatin
Jurnal Ilmu Multidisiplin Vol. 5 No. 1 (2026): Jurnal Ilmu Multidisplin (April - Mei 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v5i1.1950

Abstract

Penelitian ini bertujuan untuk mengetahui peran content marketing dan brand image dalam memprediksi keputusan pembelian produk liptint Wardah. Populasi penelitian ini adalah konsumen yang telah melakukan pembelian Wardah Moist Dew Tint secara online maupun offline. Teknik sampling yang diterapkan adalah non probability sampling dengan pemilihan berdasarkan sasaran. Untuk mengumpulkan data dalam studi ini, digunakan survei yang dilengkapi dengan kuesioner, dan analisis data dilakukan dengan regresi linear berganda. Hasil penelitian ini menunjukkan bahwa kedua variabel prediktor di atas yakni content marketing dan brand image secara individual memiliki hubungan yang positif dan signifikan dengan keputusan pembelian. Selanjutnya, secara simultan kedua variabel prediktor itu saling berhubungan dengan keputusan pembelian. Penelitian ini mendiskusikan implikasi pada akhir paper ini.
Pengaruh Influencer Marketing dan Customer Review terhadap Keputusan Pembelian Ulang Produk Kosmetik Lip Cream TimePhoria di Shopee Nadia Salsabila; Lis Tatin Hernidatiatin
Jurnal Ilmu Multidisiplin Vol. 5 No. 1 (2026): Jurnal Ilmu Multidisplin (April - Mei 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v5i1.1957

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana ulasan konsumen dan Influencer Marketing berdampak pada keputusan konsumen untuk membeli kembali lip cream kosmetik TimePhoria di Shopee. Perubahan perilaku konsumen dalam mendapatkan informasi tentang produk telah disebabkan oleh perkembangan e-commerce dan media sosial. Menggunakan metode survei, penelitian ini menggunakan pendekatan kuantitatif. 120 orang yang disurvei membeli ulang lip cream TimePhoria di Shopee. Analisis data dilakukan dengan menggunakan perangkat lunak SPSS. Uji validitas, reliabilitas, asumsi klasik, analisis regresi linear berganda, koefisien determinasi, uji t, dan uji F digunakan. Hasil penelitian menunjukkan bahwa pengaruh pemasaran berpengaruh positif dan signifikan terhadap keputusan pembelian ulang, Review konsumen juga berpengaruh positif dan signifikan terhadap keputusan pembelian ulang, dan keduanya berpengaruh signifikan terhadap keputusan pembelian ulang secara bersamaan. Menurut nilai koefisien determinasi, kedua variabel independen dapat bertanggung jawab atas sebagian besar perbedaan dalam keputusan pembelian ulang pelanggan. Penelitian ini menemukan bahwa pelanggan yang menggunakan platfrom e-commerce dapat membuat keputusan yang lebih baik untuk membeli produk kosmetik lagi jika mereka mengelola ulasan pelanggan yang baik dan strategi pemasaran melalui Influencer.
THE EFFECT OF GREEN MARKETING AND BRAND IMAGE ON THE PURCHASE INTEREST OF AVOSKIN PRODUCTS Aldo Aldiansyah; Lis Tatin Hernidatiatin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9947

Abstract

The research of green marketing and brand image with purchase interest of Avoskin products. This research uses quantitative methodology with PLS-SEM analysis. Participants in this research are consumers acquainted with Avoskin products. The pool of participants was acquired using purposive sampling, selecting respondents using established standards, totaling 120 participants. Data were gathered with a Likert scale questionnaire. Research results demonstrate that green marketing positively and significantly purchase interest chances of purchasing Avoskin goods. The brand image has been demonstrated to exert a favorable and substantial influence on consumer purchasing interest. Additional data shows green marketing has the most substantial effect on increasing customer purchasing interest. These results underscore the need of adopting sustainable marketing tactics and enhancing brand image to maximize customer purchasing interest in Avoskin goods.
Co-Authors Albert Faber Aldo Aldiansyah Aolia Ihsan Romadona Ela Anatasya Hutabarat Fahad Rizky Wiguna Fitriyah Nurjanah Hammam Fadillah Azka Iona Shabihah Maulana Harbi Nadia Salsabila Rezaldy Al Rahman